DUBLIN--(BUSINESS WIRE)--NewBay (http://www.newbay.com), the leader in digital content services, today announced that Zain KSA has chosen its LifeCache Social Networking Mobile Web solution to power the first operator branded mobile social networking service in Saudi Arabia. The service, to be branded as MyWorld™, will enable Zain KSA’s 9 million customers in Saudi Arabia to instantly update, socialize and view all activity on the most popular social networking sites including Facebook, Twitter and Myspace. The service will be available in both Arabic and English.
“As leaders in mobile voice and data innovation, we strive to provide the best customer experience. Social networking is increasing in popularity and we want to enable our customers to be able to socialize, update and share content on their sites, whenever and wherever they want. NewBay was chosen based on their exceptional experience in powering social networking services worldwide. Through NewBay LifeCache, Zain KSA is able to launch a fully branded service that supports the largest social networks. Importantly, Zain KSA is now providing a service which turns our customers’ mobile phones into powerful Internet connected devices. We are delighted to be partnering with NewBay and look forward to deploying additional digital content services,” said Hesham El Metainy, Chief Marketing Officer at Zain.
“Our business is to enable operators to deliver cloud-based digital content services that can be accessed from any device, with the best possible user experience for success. We work with our customers to ensure that services are tailored to local market requirements and customized with key features to add competitive advantage for customer retention. With Zain KSA, time to market was critical. NewBay developed a phased service roll out, enabling Zain KSA to launch their mobile social networking service on time, with plans to add enhanced features and further develop a complete digital content service offering. We are excited to be working with such a forward thinking operator and look forward to future projects with Zain KSA in the Middle East,” said Dr Nagappan Arunachalam, Chief Marketing Officer at NewBay.
LifeCache Social Networking Mobile Web solution uses NewBay’s award winning LifeCache Social Networking Gateway (SNG) to provide a comprehensive aggregated mobile social networking experience, enabling users to network with and update various sites at once. It is the most feature rich system, providing a single interface and integration point for operators and device makers to quickly and easily connect to multiple social networks. NewBay’s LifeCache APIs enable operators, device makers and application developers to easily build social networking functionality into other digital content services such as digital vaults, photo and video albums and social address books. LifeCache SNG is the world's leading social networking gateway, powering services for operators and device makers, including AT&T, France Telecom/Orange, Telstra, and LG Electronics.
About NewBay
NewBay
enables operators and device makers to deliver a lifetime of digital
content experiences across any connected device such as mobile, PC,
tablets and TV. The NewBay
LifeCache white label software platform powers cloud-based services
for storing, sharing, accessing and organizing digital content. NewBay
LifeCache enables customers to monetize a wide range of branded
services such as social
networking, photo
and video albums, digital
vault, notifications
and converged
messaging.
NewBay is delivering highly successful commercial services for operators and device makers worldwide. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator and device maker services.
NewBay is based in Dublin, Ireland; Seattle, USA; Atlanta, USA; London, UK; Dusseldorf, Germany; Sydney, Australia; and Seoul, South Korea. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.