BALTIMORE--(BUSINESS WIRE)--Convio, Inc. (NASDAQ: CNVO) today presented All Hands Volunteers, a US-based volunteer-staffed nonprofit organization dedicated to timely disaster response and relief assistance, with an Innovator Award in the Best CRM Visionary/Use of Common Ground category for their segmentation efforts, creative communications, and innovative ways to capture prospect data. All award winners will be recognized at an event tonight at Convio’s Client Summit, the company’s annual user conference where more than 1,000 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies for nonprofits.
“We feel very proud of our win,” said Andrew Kerr, development manager at All Hands Volunteers. “Our financial growth and streamlined internal processes have been a testament to our success, but having another organization—a third-party—recognize the work that we have done gives us reassurance that we are on the right track. This award motivates us to keep pushing and to be innovative and creative in everything we do.”
Before implementing Common Ground, All Hands Volunteers was storing data on donors and volunteers in three separate places. Without a central database to house key data, All Hands Volunteers struggled to communicate with each individual in a personalized way, based on their past involvement and interactions with the organization. These challenges were magnified by the organization’s growth.
Since consolidating its donor and volunteer data into Common Ground, All Hands Volunteers has created multiple fundraising and email campaigns that are customized to segments of their housefile. They test each campaign on a small group within the segment to see how the audience responds. If the response is favorable, then they scale the campaign to the entire segment. The organization is also incorporating videos—usually short footage of volunteers in the field—into its various campaigns. In marketing brochures, All Hands Volunteers has added Quick Response (QR) codes. Once scanned using an individual’s smart phone, a code links to a Convio sign-up form that captures the person’s information and adds it directly into Common Ground for future prospecting, either as a donor or volunteer.
Common Ground has helped All Hands Volunteers to build, maintain, and strengthen relationships with individuals, especially volunteers, through segmentation and personalization. Common Ground has also played an important part in growing the organization’s operating budget from $500,000 in 2009 to $2.7 million in 2011.
Six other nonprofits received Innovator Awards in categories including Best Overall Use of Convio, Best Integrated/Multichannel Campaign, Best Online Campaign, Best Peer-to-Peer Campaign, Best Team Event, and Best Use of New Media. All Convio clients were eligible to submit for the awards.
"The seven clients recognized this year epitomize innovation and are shining examples of true constituent engagement and how to maximize the value of every interaction they have with their supporters,” said Gene Austin, chief executive officer and president of Convio. “As the shift continues from traditional forms of engagement to a combination of traditional, digital and social channels, these organizations are on the front lines responding daily to the changing needs of donors, advocates, volunteers and anyone helping to advance their mission. We are proud to recognize their achievements and honored to support them in their continued success.”
For more information on All Hands Volunteers visit:
- http://www.hands.org
- http://facebook.com/AllHandsVolunteers
- http://twitter.com/#!/AllHands
- http://www.youtube.com/user/AllHandsVolunteers
More information on the 2011 Summit Innovator Award Winners can be found at www.convio.com/2011innovators.
About All Hands Volunteers
All Hands Volunteers is a US-based, 501(c)3 non-profit organization, that provides hands-on assistance to survivors of natural disasters around the world, with maximum impact and minimum bureaucracy. By supporting volunteers with housing, meals, tools, and organized work at no charge All Hands Volunteers is able to provide free and effective response services to communities in need. The organization’s programs are directed by the needs of each community in which it works, ensuring a timely, relevant, and culturally sensitive response.
About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to maximize the value of every relationship. With Convio constituent engagement solutions, nonprofits can more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, event participants, alumni and other constituents. Convio offers two open, cloud-based constituent engagement solutions: Convio Common Ground CRM™ for small- and mid-sized nonprofits and Convio Luminate™ for enterprise nonprofits. Headquartered in Austin, Texas with offices across the United States and United Kingdom, Convio serves more than 1,500 nonprofit organizations globally. Convio is listed on the NASDAQ Global Market under the symbol CNVO. For more information: www.convio.com