HANGZHOU, China & CHENGDU, China & AUSTIN, Texas--(BUSINESS WIRE)--7GeGe.com, a leading Chinese specialty retailer of fashionable and contemporary apparel, announced today a partnership to launch a mobile optimized website through mobile commerce leader Digby before year’s end. 7GeGe.com will deliver a unique and engaging mobile shopping experience to millions of young, mobile and fashion-focused consumers. This new mobile initiative allows 7GeGe.com to enhance customer loyalty and gain insight on consumer buying behavior, resulting in a more direct relationship with its customer base through any smartphone, anytime and anywhere.
“Mobile is a huge opportunity for 7GeGe.com in China as our customers want access to our product in real-time as we create new fashions on an hourly basis from our on-premise design and production facility,” said Louise Cao, CEO and Board Member of 7GeGe. “We selected Digby because of their experience, thought leadership, and award winning Digby Mobile Software Platform specifically focused on the retail channel that is now being made available in China. Through this partnership, we will deliver an exceptional mobile shopping experience for our customers 24x7 and drive significant value to our company.”
Through the new 7GeGe.com mobile-optimized website, consumers will be able to easily research and purchase items in as little as 60 seconds. Key features will include: rich product photographs, complete product descriptions, shop by category, store locator, email signup, order tracking, complete site search, ratings and reviews, promotional offers, and email a friend.
“Digby is thrilled to partner with 7GeGe.com as part of our expansion into the Asian market,” said Dave Sikora, President and CEO of Digby. “In a booming Chinese consumer marketplace, 7GeGe.com is an exciting brand at the forefront of consumer engagement. The company’s selection validates the Digby Mobile Software Platform and positions us to lead in one of the fastest growing eCommerce and mobile economies.”
7GeGe.com is going mobile at a perfect time to match the rapid growth of smartphone adoption in China. According to new research from the IHS iSuppli China Electronics Supply Chain service, Chinese smartphone shipments will increase by a record 53 percent this year. Domestic smartphone shipments are predicted to rise to 54.1 million units in 2011—up from 35.3 million units in 2010.
About 7GeGe.com
7GeGe Top Fashion started in the E-commerce market in 2009; and is a very popular online retailing fashion brand in China. 7GeGe has five branches in China and has the mall-brand ‘7GeGe’ in the Taobao Store, the individual fashion E-commerce platform ‘7gege.com,’ where it sells clothes, woman shoes and accessories. 7GeGe owns high-fashion brands including: IAIZO, fashion brand OTHERMIX, jeans brand OTHERCRAZY, high-class leather brand, woman shoes brand OTHERSIN, J-style sweet brand MEYEEKA. The founders of 7GeGe follow the dreams of Chinese fashion designers to reach the goals that ‘7GeGe equals the collections of the fashions.’ The fans of 7GeGe have the beautiful name - ‘Girl Ge,’ who are used to checking the newest international fashion styles from the 7GeGe.com site every Friday - that is the time the newest clothes/shoes/accessories are made available on the show. This platform gives the users a wonderful experience and provides strong IT data analytics, which turns zero stock into the reality for Sales. The mission and goal of 7GeGe is to become the Empire of the Chinese Fashion! Learn more about us at www.7gege.com.
About Digby
Digby mobilizes retailers by helping them take a strategic approach to mobile commerce and in-store mobile engagement, delivering a unique multi-channel retail branded experience for the mobile Web and rich Apps for today’s consumers whether they are at home, on the go, or in the retail store. Digby delivers a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Solely focused on the retail channel since 2006 and with many top retailers already enabled including 7GeGe.com, Toys “R” Us, The Home Depot, Brooks Brothers, Wet Seal, Godiva, Golfsmith, Orvis and many others, Digby is the leading provider of mobile commerce and in-store engagement for retailers. Learn more about us at www.digby.com.