AHLEN, Germany--(BUSINESS WIRE)--For LR Health & Beauty Systems, jewellery is more than just a fashion accessory - it’s an attitude to life. That’s why LR had the idea for its own jewellery brand: LR.Joyce.
LR was inspired, among other things, by the Flower of Life. This ancient symbol is revered as sacred in many cultures of the world. It also occurs as an ornament in several LR.Joyce jewellery items.
LR has created three jewellery collections, with around 90 jewellery items. Their design embodies modishness and the zeitgeist.
LR.Joyce Silver.
With its 925 sterling silver collection,
LR.Joyce presents an exceptional jewellery experience in high-quality
silversmith’s style. The focus is on soft, feminine forms and fine
workmanship - classic, elegant and with a modern twist.
For this collection LR was inspired by Emma Heming-Willis, wife of Hollywood star Bruce Willis. The former model, now a designer, is an absolute style expert. She is acting as brand ambassador for LR.Joyce. Thus the solitaire ring from the LR.Joyce silver collection was modeled on Emma Heming-Willis und Bruce Willis’s engagement ring. The brilliant-cut shape of its white cubic zirkonia is one of the great classics and with its rounded bezel setting gives a modern twist to the Silver collection.
LR.Joyce Design.
The jewellery items of the Design
collection are flamboyant and en vogue. Every woman is different. Every
woman also feels different, depending on the situation – sometimes
enthrallingly sexy, sometimes casual, sometimes graceful or seductive.
And LR has created the LR.Joyce Design Collection to be precisely
tailored to those emotions: for every feminine moment the right
jewellery item.
LR.Joyce Men.
The collection for men is rigorous and
expressive. Sturdy, high-quality workmanship using materials like ox
leather or stainless steel is combined with typically masculine style
elements and gives the jewellery that cool, manly je ne sais quoi.
LR.Joyce’s variety offers individuality and creative freedom - for every occasion.
LR Health & Beauty Systems GmbH, one of the largest direct sales companies in Germany in the field of care and beauty products, is present in 32 countries and employs around 1,000 staff. Roughly 300,000 independent distributors work for the business. LR works with celebrities like Bruce Willis, Heidi Klum, Leona Lewis, the actresses from Desperate Housewives, Michael Schumacher, Boris Becker and Marcus Schenkenberg. LR is among others a member of the cosmetics distributors’ and marketing association (Verband der Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE)), the Federal Association of German Industry and Trading Firms for Pharmaceuticals, Health Care Products, Food Supplements and Personal Hygiene Products (Bundesverband deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungsergänzungsmittel und Körperpflegemittel e.V. (BDIH)) and the German Direct Selling Association (Bundesverband Direktvertrieb Deutschland e.V. (BDD)).
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