IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ: LOCM), a leading online local media company, released the industry’s first rich media ad platform to incorporate dynamic, in-store product inventory availability and current pricing data for products sold by local retailers.
Rovion, a division of Local.com, has integrated this unique solution into the Rovion Ad Management Platform (RAMP). RAMP is initially being offered on a limited basis to select multi-channel retailers, consumer brands, agencies and publishers and will be rolled out later this year.
The revolutionary web-based RAMP platform:
- Allows clients to easily create, serve, and track dynamic, original rich media ad units that incorporate local product and shopping data, without time-consuming and complex coding requirements
- Includes dynamic information on pricing, retailer sales, product details, store locations and near-real-time in-stock availability powered by Krillion™
To date, more than 100 million impressions have been served by RAMP. The platform generates revenue on a CPM basis when participating agencies’, brands’ and publishers’ ads are served.
According to Borrell Associates, local rich media display advertising now represents approximately 10 percent of the total local online advertising landscape. Rich media display advertising is expected to grow to $5.1 billion, or 37 percent of all banner advertising by 2016.
“RAMP combines Rovion’s rich media advertising platform with the availability of Krillion’s local shopping data to provide a truly unique, local display ad unit,” said Michael Sawtell, Local.com chief operating officer. “RAMP enables any company to create sophisticated rich media ads that incorporate dynamic local product data within a platform that requires no technical proficiencies. We believe this combination will prove to be valuable to a wide range of multi-channel retailers, consumer brands, agencies and publishers looking to drive better performance from their local online advertising spend."
Krillion’s localized shopping data adds local relevance at the product level, increasing the targeting capabilities of rich media ads so that national campaigns can reach web-influenced local shoppers across the U.S. Today, the growing Krillion local search index includes more than 1,200 brands from more than 60,000 retail locations.
According to Forrester Research, nearly half of retail sales are "web-influenced," and these web-influenced retail sales are expected to reach $1.2 trillion by the end of 2012.
For more information visit: http://www.rovion.com/ramp/.
About Local.com®
Local.com Corporation (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, approximately 1,500 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers in 14 markets via Spreebird, rich media ads via Rovion.com, and real-time product inventory information from more than 60,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/.
Forward-Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties concerning Local.com Corporation’s expected financial performance, as well as Local.com’s strategic and operational plans. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, our advertising partners paying less RPC and revenues to us for our search results, our ability to adapt our business following shifts in our monetization partners, our ability to monetize the Local.com domain, including at a profit, our ability to retain a monetization partner for the Local.com domain and other web properties under our management that allows us to operate profitably, our ability to develop, market and operate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, including through businesses we acquire, the future performance of our OCTANE360 business, the integration and future performance of our social buying business, our Krillion business and our Rovion business, as well as any other businesses we may acquire, including our newly acquired Screamin Daily Deals business, our ability to successfully expand our Spreebird business into new markets, including through acquisitions, such as the Screamin Daily Deals acquisition, the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate, difficulties executing integration strategies or achieving planned synergies, the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated, our ability to successfully expand our sales channels for new and existing products and services, our ability to increase the number of businesses that purchase our advertising products, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively utilize our acquisitions' technologies, our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.
Our most recent Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q and Form 10-Q/A, recent Current Reports on Form 8-K and Form 8-K/A, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.