PORTLAND, Ore.--(BUSINESS WIRE)--iovation, the Device Reputation Authority™ protecting online businesses from fraud and abuse, today announced its upcoming presentation at the Merchant Risk Council Fall Platinum Meeting. One of iovation’s clients (a leading global marketplace) will join Cory Swick of iovation in sharing with merchants the critical steps to selling fraud strategy internally and overcoming the challenges of deploying third-party tools. The MRC Fall Platinum meeting takes place at the Drake Hotel in Chicago on September 19-21, 2011.
The MRC presentation will help merchants understand the challenges they will be up against when attempting to sell fraud prevention projects to executive management, and how to overcome those challenges. They will be better prepared in knowing how to sell fraud projects properly, by focusing on brand protection, company image, customer acquisition and retention and boosting profits.
Session details:
- Lecture: Selling Your Fraud Strategy Internally and Overcoming Challenges Deploying Third-Party Tools
- Presenters: Cory Swick, Senior Sales Executive, iovation, and the Head of Fraud at a Leading Global Online Marketplace
- When: Tuesday, September 20th, at 4:00 p.m.
- Where: Grand Ballroom of the Drake Hotel, Chicago, IL
Attendees will learn:
- How to match 3rd-party tools with the unique problem that their business is trying to solve
- How to decide which tools to buy and which to build in-house
- When fraud is a moving target, why understanding the technical aspects of 3rd-party tools helps you make a correct decision, while knowing how you will be using those tools
- How to win budget and resources for fraud projects when competing against other internal revenue-producing projects
- The importance of having a clean marketplace and clean user base that contributes directly to your corporate brand and overall company health, particularly when your business model has online social aspects (user to user)
The iovation client featured in this presentation maintains a defense-in-depth, layered approach to fraud prevention. When evaluating fraud tools, they purchased multiple third-party tools and made the decision to build other tools in-house. Knowing how to undergo proper tool evaluation and decide which tools to build in-house and which to purchase through a third party (such as those requiring a unique skill set and heavy attention), all in a cost-effective and efficient manner – that’s what this presentation will deliver to online merchants at the MRC Fall Platinum meeting.
About iovation
iovation protects online businesses and their end users against fraud and abuse through our industry-leading combination of shared device reputation and real-time risk evaluation. 2,000 fraud managers around the globe leverage iovation’s database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation’s knowledge base of 700 million devices from every country in the world. Every day, iovation protects more than 8 million transactions and stops over 150,000 fraud attempts. For more information, visit www.iovation.com.