Buffalo Wild Wings Celebrates the Return of Football with Its Guests with Rewards All Season Long

270,000 free wings to be awarded on pro football game days in September;

Guests can also earn immediate rewards with SCVNGR mobile app

MINNEAPOLIS--()--Besides the fans, no one is more excited for the return of football season than Buffalo Wild Wings®. After a spring and summer campaigning on behalf of fans to “Save Our Season,” the sports grill and bar is celebrating football with a variety of rewards and promotions – highlighted by the pay-off of coupons for six free wings for the 45,152 fans that supported the Save Our Season Facebook Petition.

Beginning on Thursday, September 8, and including every pro football game day in September, everyone who supported the petition will be able to redeem their coupon for six free traditional wings – spun in any of Buffalo Wild Wings’ 14 signature sauces – at their local Buffalo Wild Wings location. Buffalo Wild Wings spiced up the Save Our Season movement in June with its free wing pledge if the players and owners settled their labor negotiation by the start of training camp. They missed the deadline by a few days, but Buffalo Wild Wings made good on its offer and will be giving out more than 270,000 free wings to guests on pro football game days in September. Fans that supported the petition just need to go to the Buffalo Wild Wings Facebook page to download and print the coupon for six free wings.

“The competitive spirit is in the air and we know September will be an exciting month at Buffalo Wild Wings. Our restaurant teams are ready to deliver a great game day experience and serve up more than 270,000 free wings,” said Kathy Benning, Buffalo Wild Wings executive VP, marketing and brand development. “We’re wrapping up another season of fantasy draft parties in our restaurants and with all the pro and college football rivalries kicking off this week we’re more thrilled than ever to be the place to be to meet up with friends to watch all the action.”

Buffalo Wild Wings is celebrating the return of football through a number of promotions this year:

  • Also beginning this week, guests who visit Buffalo Wild Wings restaurants will be able to download the SCVNGR smartphone app to participate in the Tablegating Challenge. SCVNGR offers in-restaurant challenges that allow Buffalo Wild Wings guests to earn points each week for immediate rewards and the chance to win the Ultimate Tablegating Experience for a game each week. A total of thirteen weekly grand prizes will be awarded from September 5 through December 4, 2011.
  • Trey Wingo, host of ESPN’s NFL Live, has signed on as the official spokesman of football viewing at Buffalo Wild Wings for the third consecutive year. Wingo will conduct interviews and send tweets from his Twitter handle @wingoz on behalf of Buffalo Wild Wings initiatives throughout the 2011 football season, concluding in Indianapolis in February 2012.
  • This week marks the conclusion of another successful fantasy football draft party promotion by Buffalo Wild Wings, attracting thousands of draft parties in the more than 780 locations in the United States and Canada. Fantasy football leagues that held their draft parties at Buffalo Wild Wings this August and September each received a complimentary draft kit containing $100 in gift certificates, draft board, player stickers, koozies and a championship pennant.
  • To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings Grill & Bar™ restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings’ menu specializes in 18 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 780 Buffalo Wild Wings locations across 45 states in the United States, as well as in Canada.

Contacts

For Buffalo Wild Wings, Inc.
Angie Andresen, 612-573-3161
angie.andresen@fleishman.com

Contacts

For Buffalo Wild Wings, Inc.
Angie Andresen, 612-573-3161
angie.andresen@fleishman.com