LONDON--(BUSINESS WIRE)--Thomson is the highest ranking travel company according to leading online intelligence service Hitwise. This quarter there has been a big increase in the performance of travel e-retailers, with Thomson.co.uk now number 10 in the list of Top UK e-retailers in the UK.
The increase in hits to Thomson.co.uk has come after the company made a number of improvements in online marketing activity including proactive social media on Twitter, as well as new online marketing promotions. Other improvements to the website include faster loading time, tailored banners and better user experience.
Hitwise analyses 25 million users worldwide, the largest sample of internet users globally, including 8 million in the UK.
The Top UK e-retailers in the UK, ranked by share of UK visits for August 2011:
1. Amazon UK
2. Argos
3. Next
4. Tesco
5. Amazon
6.
Play.com
7. Your M&S
8. Apple
9. John Lewis
10.
Thomson
Nathan Timmins, Head of Online Marketing says “This is a fantastic achievement for Thomson, and a great way to celebrate the hard work our team have put into making our site more user friendly. We aim to make sure that Thomson.co.uk is easier to find and gives a better online booking experience than the sites of our competitors, and we’ll carry on investing in the site to ensure that we stay in this top position.”
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About TUI UK
Leading tour operator TUI Travel UK & Ireland is the mainstream arm of TUI Travel PLC. Its mainstream brands include Thomson, First Choice, Thomson Cruises, Island Cruises, Thomson Airways and Simply Travel. TUI Travel UK & Ireland operate to over 30 countries and travel to 88 different destinations. It currently has more than 950 overseas Holiday Advisors and a total of almost 2,500 overseas employees. There are also around 865 Thomson and First Choice travel shops across the UK.