DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6b26c6/2011_france_smb_cl) has announced the addition of the "2011 France SMB Cloud Playbook - Strategic and Tactical GTM Planning Guide" report to their offering.
This study provides a tactical framework for architecting cloud-based services offerings to meet the increasing demand for cloud services by SMBs. SMBs' needs for specific cloud applications and services are synthesized into pre-packaged bundles or offers with quantitative, survey-based take rates and associated revenue potential.
The tactical guide provides analyses of the purchase probability and supplier revenue potential of a number of different service options bundled with selected baseline offers. AMI's analysis provides for numerous positioning themes with which to engage SMB decision makers. AMI's Cloud research shows that bundles tend to have a positive impact on purchase probabilities, thereby uplifting revenue and annuity streams.
Key Topics Covered:
France SMB Cloud Services Tactical Guide: Introduction & Background France SMB Technology Penetration: Report Context/Overview
SECTION ONE: MANAGEMENT SUMMARY - SMB CLOUD MARKETING STRATEGY
SECTION TWO: CLOUD SERVICES MARKET OPPORTUNITY
SECTION THREE: CLOUD BUNDLING
SECTION FOUR: ROUTES TO MARKET (RTM) AND SWITCHING ASSESSMENT
APPENDIX
For more information visit http://www.researchandmarkets.com/research/6b26c6/2011_france_smb_cl