TORONTO--(BUSINESS WIRE)--Gorilla Nation Media Canada, one of Canada’s leading online advertising sales solutions companies, announced today that it will exclusively represent the online advertising sales for Figaro Medias in the Canadian market.
Figaro Medias is a leading source of news and entertainment throughout Europe with more than 5 million readers and visitors weekly consuming their contents.
One of their key properties, lefigaro.fr, no.1 news sites for more than two years in France, just knocked down their own previous record of viewers in May 2011 with more than 8,000,000 unique visitors. Source: Médiamétrie // NetRatings, all connections.
In Canada, and more specifically in Quebec, Figaro Medias properties are reaching more than 550,000 unique visitors each month (AT internet, May 2011). Advertising opportunities include standard IAB ad units, pre-roll and in-stream video opportunities, as well as a range of high-impact, custom executions. In Canada, all Figaro Medias sites are offered in French.
Figaro Medias properties include: EVENE.fr, the cultural reference in entertainment such as movies, music, art, etc.; LEFIGARO.fr, no.1 news site dedicated to local, national and international news; and MADAME.lefigaro.fr, high-end fashion, style, beauty and entertainment site targeting females 25-54.
“Group Figaro is enthusiastic to join the Gorilla Nation family. We share the same vision of the digital business, which is to guarantee premium, innovative and engaging contents (video, chat session, etc.), to join our audience on all devices and platforms and to respond with care to our advertisers the same way we care about our content. The adaptability and the service quality of Gorilla Nation bring a new dynamic to the Figaro Medias offer in Canada,” says Eileen Lemuet, International Commercial Director at Figaro Medias.
“With the addition of Figaro Medias to our roster of sites, it shows our commitment and seriousness in increasing our offer in the French Canadian market, while complementing some of the new business sites we have recently added,” says Jean-Sébastien Tremblay, Director of sales, East of Canada, at GN Media Canada.
Gorilla Nation Media Canada is from now on the exclusive online representing firm for all Figaro Medias properties in Canada.
About Figaro Medias:
Group Figaro is a multiple media provider offering information, services and continuous networks. Delivering on print and digital media, our brands reach more than 36.7 million viewers monthly. Figaro Medias is working to reach one goal: to develop offers that propose to advertisers communication solutions including strength, emergence, reach, effectiveness and ROI.
About Gorilla Nation:
Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers - marrying message with media. GN vertically organizes its content audiences, research, specialized ad products and sales efforts into four brand units: Gorilla Nation, servicing entertainment and male-lifestyle; totallyher, servicing female lifestyle; Youthology Media, servicing kids, tweens and teens; and, Globetrotting Digital, servicing travel & leisure. Working closely with its web publisher partners, each of these vertical media services units provides advertising clients the ability to build high-impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering unique creative media programs, from concept through execution, along with exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, Montreal, London, Sydney and Melbourne.