DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/078d8f/greece_mobile_ma) has announced the addition of the "Greece - Mobile Market Insights, Overview and Statistics" report to their offering.
Greece has a well-developed mobile market characterised by high SIM card penetration, although penetration levels point to multiple SIM card ownership by individuals. Three mobile network operators offer mobile voice and data services: Wind Hellas, Vodafone Greece and Cosmote. Tariffs have improved both due to competition as well as regulatory mandated reductions in mobile network termination tariffs. With penetration levels at saturation, mobile network operators are attempting to grow revenue through increasing Average Revenue Per User, primarily by introducing segmented offerings and launching aggressively-priced mobile broadband services with bundled data allowances, made possible due to earlier deployments of HSPA networks. The search for growth has also led one operator to pursue merger and acquisition activities in lesser-developed markets within the Balkans region. This report provides an overview of Greece's mobile market in 2011, covering regulatory and market developments, significant operators, and including a variety of financial and industry-related statistics.
Key developments: Wind Hellas bankruptcy and restructure; economic effects on mobile market spending; amended laws reducing SIM card penetration; 2G spectrum to be refarmed for 3G and 4G use; GSM licence auction in 2012 expected to realise up to 360 million; operator data to Q1 2011.
Key Topics Covered:
1. Synopsis
2. Mobile communications
2.1 Overview of Greece's mobile market
2.2 Regulatory issues
2.2.1 Significant Market Power (SMP) obligations
2.2.2 Mobile termination rates
2.2.3 Mobile Number Portability (MNP)
2.2.4 Spectrum refarming
2.3 Mobile statistics
2.4 Mobile technologies
2.4.1 Digital
2.4.2 Third Generation (3G) mobile
2.5 Major mobile operators
2.5.1 Wind Hellas (TIM Hellas)
2.5.2 Vodafone Greece
2.5.3 Cosmote
2.6 Mobile voice services
2.6.1 Prepaid cards
2.7 Mobile data services
2.7.1 Short Messaging Service (SMS)/Multimedia Messaging Service (MMS)
2.7.2 General Packet Radio Service (GPRS)
2.7.3 HSPA
2.7.4 Mobile TV
2.7.5 i-mode
2.7.6 BlackBerry
2.7.7 Mobile broadband
2.7.8 Fixed Mobile Convergence (FMC)
2.8 Mobile content and applications
For more information visit http://www.researchandmarkets.com/research/078d8f/greece_mobile_ma