NEW YORK--(BUSINESS WIRE)--Connectiva Systems Inc., a leading provider of revenue optimization solutions for the telecommunications and media industry, today announced that it has launched Connectiva Mobile Analytics, as a part of its customer experience analytics platform.
This end-to-end application suite allows telecom operators to understand data, content and application consumption across all mobile portals and channels. The suite includes the following key modules:
- Premium Content Analyzer – Allows operators to comprehensively map subscriber activity on-deck and derive insight from customer behavior. Provides prepackaged reports, dashboards and work-flows to help marketing analysts and executives understand subscriber consumption of data services.
- Mobile Web Analyzer – Enables operators to track subscriber activity and preferences on the mobile internet based on an opt-in model. Collects browsing data and provides detailed analysis of behavior, consumption shifts, interests and patterns across channels.
- Mobile Application Analyzer – Provides monitoring and tracking of application downloads, online usage and other activity related to application stores. Customer activities and behavior are dynamically segmented to allow providers to construct a smart-phone fingerprint of each subscriber.
“Connectiva Mobile Analytics is a unique offering that helps operators address growing needs to understand subscriber activity related to data services,” said Anandan Jayaraman, Chief Product and Marketing Officer of Connectiva Systems. “With smart phone proliferation and the explosion of data on mobile networks, enhanced customer and network intelligence has the potential to shape the future of both telecommunications and advertising industries.”
“Most network operators are inundated with the exponential growth of data traffic. For many of these operators, data traffic on their network is doubling every six months,” said Ari Banerjee, Senior Analyst, Heavy Reading. “Mobile analytics solutions are increasingly in demand as operators and publishers are rushing to understand how subscribers are consuming this data and also identifying best ways to leverage this insight. Connectiva’s announcement validates the growth and opportunity in this segment.”
Connectiva is a trusted analytics partner for over 45 carriers across 25 countries.
For more information on Connectiva Mobile Analytics, please visit: http://www.connectivasystems.com/products/mobile-analytics
About Connectiva Systems
Connectiva Systems is a subscriber data monetization software company whose analytics solutions enable telecom, media and utility companies to reduce revenue leakage, minimize fraud, lower churn, improve operational effectiveness and increase overall profitability.
Leading global service providers ranging from 2 million to 100+ million subscribers and in a variety of segments across mobile, cable, wireline and business services have partnered with Connectiva to realize more than $500 million in value. Connectiva has won numerous awards and has been consistently recognized as a thought leader in telecom analytics.
Headquartered in New York City, the company is privately held and has offices in Bonn, Dubai, Kolkata, Kuala Lumpur, Lagos, London, Manama, Mexico City, New Delhi and Singapore.