Endeca Latitude® Enables Agile BI in Hours with Apache Hadoop

Puts the Power of Apache Hadoop in the Hands of Everyday Business Users

TDWI World Conference 2011

CAMBRIDGE, Mass.--()--Endeca Technologies, Inc., an agile information management software company, today announced native integration of Endeca Latitude® with Apache Hadoop. Endeca Latitude is defining the agile BI market that is solving the new Big Data challenges facing businesses today: more variety of data, more change, and more users asking the unanticipated questions that directly affect immediate business performance. By uniting the reach and agility of Endeca Latitude with the power of Apache Hadoop, agility is achieved for both business and IT.

Endeca Latitude, based on the Endeca MDEX® hybrid search-analytical database, is uniquely suited to unlock the power of Apache Hadoop. Apache Hadoop is exceptionally strong at manipulating semi-structured data, which is a challenge for traditional relational databases. This powerful combination provides unprecedented flexibility and agility in combining diverse and changing data, and extreme performance in analyzing that data.

“Big data isn’t just a buzzword, but a legitimate concern for many organizations, across all sectors,” said Donald Feinberg, VP Distinguished Analyst, Gartner. “There is great interest in the tools to take advantage of a greater opportunity for analysis of all this data because it enables IT leaders not only to focus on the issue of volume, but also the important demands of data velocity, variety and complexity.”

“Enterprises around the globe are increasingly selecting Apache Hadoop as the platform of choice for storing and managing the ever-increasing volume of structured and unstructured data critical to their businesses,” said Eric Baldeschwieler, CEO, Hortonworks. “Hortonworks is focused on accelerating the development and adoption of Apache Hadoop and we are excited to be working with Endeca to ensure that the value of big data is delivered to business users in a rapid and highly adaptive fashion.”

Enabling Agile BI requires a complete data-driven solution that unites integration, exploration and analysis from source data through end-user access that can quickly adapt to changing data, changing data sources, and changing user needs. Solutions that require extensive pre-knowledge of data models and end-user needs fail to meet the agility requirement. The united Endeca Latitude and Apache Hadoop solution minimizes data modeling, cleansing, and conforming of data prior to unlocking the value of Big Data for end-users. The result is a solution that requires 20% of the time and 20% of the cost of traditional data warehousing approaches.

“With the trend in Big Data, early adopters recognize that Apache Hadoop is extremely valuable for integrating large volumes of diverse data and content,” said John Rueter, vice president of Latitude Marketing at Endeca. “These organizations are augmenting this strategy with Endeca Latitude which empowers users to explore and analyze this data for daily decision making.”

To learn more about Endeca Latitude, visit Endeca at booth #106 at the TDWI World Conference, August 7-11, San Diego, and follow #TDWI, #bigdata or #businessintelligence on Twitter. Also, visit www.endeca.com, watch the Agile BI Video Series, or read Reinvent Your Business with Agile BI Infrastructure.

About Endeca

Endeca is a leading provider of agile information management solutions that guide people to better decisions. Our software products, Endeca InFront™ and Endeca Latitude®, help people and organizations make better decisions despite constantly changing business needs and data integration requirements. Agile information management enables IT departments to adapt rapidly to diverse and changing information, while consistently helping end-users find the information they need and understand what they found. Endeca solutions are built on our MDEX Engine® technology, a patented hybrid search analytical database. This innovation drives the industry leading Guided Navigation® user experience. Every day, Endeca’s solutions guide millions of users and thousands of businesses to faster and better use of information for decisions in life and work. Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia.

For more information: endeca.com, http://facets.endeca.com/ or info@endeca.com.

Endeca, Endeca Latitude, Guided Navigation, Endeca InFront and MDEX Engine are trademarks or registered trademarks of Endeca Technologies, Inc. in the United States and other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

Contacts

Endeca Technologies, Inc.
Alison Durant, + 617-674-6335
Vice President, Corporate Marketing
adurant@endeca.com

Release Summary

Endeca provides native integration with Apache Hadoop to deliver greater agility to business and IT struggling with more variety of data, more change, and more users asking unanticipated questions.

Contacts

Endeca Technologies, Inc.
Alison Durant, + 617-674-6335
Vice President, Corporate Marketing
adurant@endeca.com