Kronos Establishes Direct Presence in Brazil

SAO PAULO & CHELMSFORD, Mass.--()--Kronos Incorporated today announced the establishment of a direct presence in São Paulo, Brazil. Through its new direct sales channel and existing reseller agreement with IT consultant Valueteam, Kronos now offers coverage across all regions and all vertical markets throughout Brazil.

News Facts

  • One of the fastest-growing economies in the world, with a labor force of 103 million, Brazil represents a significant market opportunity for Kronos.
  • Establishment of a direct presence in Brazil is part of Kronos’ continued push into fast-growing markets to serve and support the global workforce management needs of multinational organizations. Through its São Paulo office, Kronos is now able to more effectively provide local support to its existing customers who are expanding into Brazil.
  • Having a direct presence also positions Kronos to capitalize on the growing demand for workforce management solutions throughout the region by adding to its Brazil client roster which already includes the largest fast-food chain in Brazil with 48,000 employees, and the second-largest clothing department store chain in Brazil with 13,000 employees.
  • Kronos has appointed Luis Moura to oversee its Brazil operation. A 13-year Kronos veteran, Moura has extensive expertise working with organizations across a diverse array of vertical markets to improve their workforce management business processes in Latin America and the Caribbean.
  • The Kronos São Paolo office is located at Av. Das Nações Unidas, 12551 – 17º andar,
    CEP 04578-000 – Brooklin Novo, São Paulo – SP, +55 11 3443-7765.

Supporting Quotes

  • Luis Moura, director, Brazil and Caribbean operations, Kronos
    “The complex nature of Brazil’s labor laws makes Kronos’ integrated suite of workforce management solutions highly relevant in this fast-growing country. With our São Paolo office established, we’re poised to prove to both multinationals and locally owned organizations in Brazil that workforce management doesn’t have to be so hard.”
  • Dick Cahill, vice president and general manager, international, Kronos
    “This latest step in our aggressive global expansion efforts brings Kronos a stronger foothold in Brazil, a region in which we have a tremendous opportunity to help organizations control labor costs, minimize compliance risk, and improve productivity.”

Supporting Resources

  • Kronos made this announcement from an executive event being held today at the World Trade Center in São Paulo.

About Kronos Incorporated

Kronos is the global leader in workforce management solutions that enable organizations to control labor costs, minimize compliance risk, and improve workforce productivity. Tens of thousands of organizations in 60 countries — including more than half of the Fortune 1000® — use Kronos time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications. To learn how Kronos uniquely delivers complete automation and high-quality information in an easy-to-use solution, visit www.kronos.com.

© 2011 Kronos Incorporated. All rights reserved. Kronos is a registered trademark of Kronos Incorporated or a related company. All other trademarks are property of their respective owners.

Contacts

DFREIRE Comunicação e Negócios
Debora Freire, +55 11 5505 8922
debora@dfreire.com.br
or
Juliana Nunes, +55 11 5505 8922
juliana@dfreire.com.br
or
Kronos Incorporated
Michele Glorie, + 978-947-2855
michele.glorie@kronos.com

Contacts

DFREIRE Comunicação e Negócios
Debora Freire, +55 11 5505 8922
debora@dfreire.com.br
or
Juliana Nunes, +55 11 5505 8922
juliana@dfreire.com.br
or
Kronos Incorporated
Michele Glorie, + 978-947-2855
michele.glorie@kronos.com