LONDON--(BUSINESS WIRE)--Ink, the world leader in connecting companies with travellers, today announced the appointment of Kevin Miller, former Head of Research JCDecaux Airport Advertising UK, to the newly created position of Global Head of Insight.
In this role, Kevin will be in charge of developing and implementing Ink’s global research strategy and execute and analyse proprietary studies to measure the effectiveness of Ink’s media to our airline/travel company clients and advertising customers. He will also play an instrumental role in pursuing Ink’s agenda to develop ever more effective ways of connecting with travellers.
Jeffrey O’Rourke, Ink Chief Executive, said: “Providing detailed insight about how to most efficiently reach travellers is a key component of our strategy to develop innovative ways to use print and digital media to connect with consumers when they are travelling. Kevin’s experience at JCDecaux combines airport/aviation insight, market knowledge and syndicated surveys enabling us to translate research findings into the ongoing evolution of media channels that make a real difference to our clients and advertisers around the globe.”
Ink’s global portfolio includes the largest circulation inflight magazine in the world, United Airlines Hemispheres, as well as three dozen other titles for clients around the globe ranging from Air France-KLM to easyJet, to Gulf Air, Thomas Cook, THAI Airways and Jetstar Airways. Ink is the world leader in Targeted Advertising on print-at-home and mobile boarding passes, with more airline clients in more countries than any other travel media company.
Kevin joins from JCDecaux Airport, where he worked as Head of Research for seven years. At JCDecaux he was responsible for the management, design and analysis of all commissioned and secondary research for the UK’s leading airport media owner. Prior to JCDecaux Kevin was in various research roles at BBC, The Scotsman Newspapers and the Inland Revenue.
Click here for photo of Kevin Miller.
About Ink:
Ink helps its customers achieve their commercial objectives by connecting companies with travellers. As well as being the world's leading publisher of inflight magazines, Ink reaches a captive audience of hundreds of millions of travellers each year with targeted advertising on print-at-home boarding passes, onboard entertainment systems and retail publications. Ink also produces targeted consumer magazines and the Airline Retail Conference in Europe and Asia. www.ink-global.com