Samsung Mobile Announces Grand Prize Winner of T-Mobile Sidekick 4G by Samsung “Kick It with the Band”

Using the Next Generation Sidekick 4G Device, Up and Coming Bands Win Opportunity to Break it Big in the Music Biz

DALLAS--()--Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.1, today announced the results of the company’s T-Mobile® Sidekick® 4G by Samsung “Kick it with the Band” – a competition designed to highlight some of the country’s best undiscovered musical talent on the verge of stardom. Based on the excitement and success of the program, Samsung Mobile made all nine participating groups and artists winners by awarding them marketing budgets coinciding with their rank to help push their music careers to new heights.

In honor of the national launch of the new Sidekick 4G, Samsung Mobile asked the question, “Can the new T-Mobile Sidekick 4G bring a band fame and fortune?” To find out, Samsung Mobile employees traveled across the country to “kick it” with nine super-talented musical acts with the goal of mega success in the music business. Giving each act their very own Sidekick 4G, Samsung Mobile challenged participants to use the device to creatively promote their music via their social networks by posting videos, photos and audio clips to the Sidekick 4G Samsung “Kick it With the Band” Facebook page. On May 1, polls opened for voting and Facebook fans chose the artist they felt most deserved a chance at fame and fortune.

The top ranked T-Mobile Sidekick 4G Champion artist is 18-year-old Jake Miller of Weston, FL. In addition to winning marketing budgets, Samsung Mobile announced that Jake Miller and runner-up Thomas Fiss will appear in special music videos Facebook fans can stay tuned in to the site for more details.

Sidekick 4G is an Android-powered smartphone that pays tribute to its heritage with stylish good looks and a killer keyboard while redefining messaging and upgrading to 4G speeds. The 3.5-inch display marks the first Sidekick to feature a touch screen and its sturdy “pop-tilt” hinge reveals the previously acclaimed, five-row QWERTY keyboard that has long been a Sidekick hallmark and the reason behind its status as an exceptional messaging device. Visit http://sidekick.t-mobile.com/ for more information. To read more about the “Kick it with the Band” competition and to see behind-the-scene concert footage, visit the contest Facebook page.

1 No. 1 mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q1 2011 U.S. Market Share Handset Shipments Report.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Contacts

MWW Group for Samsung
Ashley Lane, 214-414-3325
alane@mww.com

Contacts

MWW Group for Samsung
Ashley Lane, 214-414-3325
alane@mww.com