NEWTON, Mass.--(BUSINESS WIRE)--Conversational marketing technology provider Neolane, Inc. today announced that Brian Serino has joined the company as vice president of sales for North America. Formerly with Unica, Serino has more than 20 years of technology sales experience with the proven ability to build and manage teams that exceed goals and drive profitability. At Neolane, Serino will be responsible for doubling the size of the company’s sales team and driving increased revenues and market share for its conversational marketing technology.
While working at Unica for eight years, Serino served in multiple senior sales management positions that included vice president of sales for the Eastern U.S. and vice president, North American sales. While with the company, he doubled the size of the sales team, drove a ten-fold increase in revenue, and supported the company’s successful IPO and eventual acquisition by IBM.
“I have been fortunate to work with several successful global organizations during my career, and was ready for my next challenge. I was drawn to Neolane to be part of an exciting, high-caliber team,” said Serino. “I am highly motivated by the opportunity to deliver the substantial benefits of Neolane’s conversational marketing technology to the company’s expanding North American customer base.”
Previously, as vice president of North American sales at Entigo, Serino was instrumental in reengineering the company to become more product-centric while initiating the development of the sales force and consulting organization, and developing key channel partnerships. Earlier in his career, Serino also held senior sales leadership positions at Vitria Technology and Bay State Computer.
“Brian is an excellent addition to our team and we have no doubt that his track record for successful execution of sales strategies and regularly exceeding goals will be instrumental in driving revenues and strengthening our brand in key verticals,” said Stephan Dietrich, president, Neolane, Inc. “Not only does Brian bring great passion and domain expertise, but also excellent leadership skills that will help further develop the capabilities of our team.”
About Neolane
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Sony Music, Alcatel-Lucent, Orange, Sears Canada and Sephora. Visit www.neolane.com and read our blog The Cross-Channel Conversation.
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