App for iPhone and Android Journals Happy Thoughts

I Journal captures principles from The Happiness Advantage, boosting mood and performance

CAMBRIDGE, Mass. and SAN FRANCISCO--()--Shawn Achor, renowned researcher and author of The Happiness Advantage, and Catch.com, makers of Catch Notes, the leading note-taking app, announced today the availability of “I Journal,” a unique journaling application for iPhone and Android that captures a proven practice to raise happiness and performance.

“I Journal” is an application designed to help create a life habit of journaling. The app enables you to record your daily experiences with gratitude, meditation, exercise, and acts of kindness through text, photos, and even voice memos. In order to help you form your new journaling habit, the app rewards you with badges after 7, 14, and 21 days of consecutive journaling. Studies show that individuals who keep a daily gratitude list become happier, more optimistic, and more successful. The activity itself is simple, but over a decade of empirical studies has proven the profound effect it has on the way our brains are wired.

"Despite current difficulties, there is always something to be grateful for," said Achor. "When you write down a list of three good things that happen per day, your brain will be forced to scan the last 24 hours for positives, boosting your happiness. Now, instead of dusting off an old journal, I am thrilled to team up with the experts at Catch.com to bring this proven practice into the new millennium. For the next twenty-one days, record three things you’re grateful for on your mobile device in I Journal. If you try to make at least one of them work-related, you’ll be training your brain to become more skilled at letting go of daily hassles and noticing the good things about your job."

“I was incredibly impressed listening to Shawn speak about the research behind positive psychology and the benefits of journaling and see endless possibilities when it comes to using mobile technology to reap the benefits of a happier and more positive mindset,” said Steve Brown, CEO of Catch.com. “I Journal for iPhone and Android not only aligns with our goal at Catch.com to make it easier for people to capture their life stream, but it also allows people to find more meaning in their lives by creating this journaling habit.”

Create a free account at Catch.com to enable automatic syncing and the ability to view and edit your journal on the web as well as from your iPhone and Android devices. Your notebook can be viewed in forward or reverse chronological order. Your entries can also be location-tagged and shared via email, Facebook, Twitter, and more.

Availability: I Journal is available now as a free app on the Apple App Store, the Android Market and the just launched Amazon App Store.

About Shawn Achor

Shawn, author of The Happiness Advantage, has spoken in 45 countries to a wide variety of audiences: bankers on Wall Street, students in Dubai, CEOs in Zimbabwe. Prior to founding Good Think Inc., Shawn spent over a decade at Harvard University where he won numerous distinguished teaching awards for his work. He graduated magna cum laude from Harvard and earned a Masters from Harvard Divinity School in Christian and Buddhist ethics. In 2006, he was Head Teaching Fellow for "Positive Psychology," the most popular course at Harvard at the time. When the global economy collapsed in 2008, Shawn was immediately called in as an expert by the world's largest banks to help restart forward progress. Subsequently his lectures on happiness and human potential have received attention from The New York Times, Boston Globe, Wall Street Journal, CNN, and NPR. The New York Times recently named Shawn a "world-famous expert" on positive psychology. www.shawnachor.com

About Catch.com

Catch.com develops mobile and web applications that make it simple to capture, organize and share information on the go and keep it synchronized in the cloud. Catch.com is a leader in note-taking and geo-tagging applications for Android and iOS devices. Numerous leading smartphone applications integrate with Catch.com. For more information, please visit www.catch.com.

Catch.com and Catch Notes are trademarks of Catch.com, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

Contacts

Good Think Inc.
Amy Blankson, 617-852-6517
amy@goodthinkinc.com

Contacts

Good Think Inc.
Amy Blankson, 617-852-6517
amy@goodthinkinc.com