DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/690809/mobile_search_gr) has announced the addition of the "Mobile Search - Growth of Voice and Local Search Challenge the Dominance of Google" report to their offering.
Web search has become the way to navigate the Internet and today supports a multibillion dollar industry dominated by Google. It is also the largest and fastest-growing segment of the digital advertising industry. The smartphone boom is creating increasing demand for mobile Internet services, and search is becoming an important method of finding information on this platform. Today it is a dynamic, growing opportunity.
Although Google has a strong position in mobile search, it is unclear if the search giant will be as dominant as it is on the desktop because of a number of important trends, notably voice and local search. While voice is becoming an important trend driving mobile search, language differences are likely to benefit local or first movers in different regions. The development of voice recognition into a personal digital assistant offers new opportunities and is being integrated into platforms and devices. Location is also a key element of mobile search, and players from different industries have been drawn into the local search opportunity.
This report looks at all these developments, providing an overview of the mobile search market that puts it into the context of digital advertising, mobile communications and search in general. We look at different trends and developments, examine the different value chains and highlight the positioning of key industry participants. Market size and forecasts are also provided at a global and regional level, with some additional breakdowns such as messaging and local search.
Key findings include:
- The mobile search market generated revenues of US$901m in 2010, equivalent to around 3% of total search revenues. The boom in the adoption of smartphones is the key market driver. In 2015 we forecast total mobile search revenue to reach $8bn, equivalent to around 11% of total search revenues and representing a CAGR of 55%.
- Mobile search makes up around a quarter of total mobile advertising revenue, but this will increase rapidly and is forecast to exceed 40% in 2015.
- Although Google already has a strong position in the mobile advertising market, a range of established and new players are challenging its dominance. Voice and local search are important trends, providing opportunities for new and established players. Operators and handset vendors have a strong position in the value chain to influence the success of mobile services.
Key Questions Answered
- How can service providers capitalize on recent developments in mobile search?
- What are the important trends underlying the growth of mobile search?
- What are the key mobile search technologies?
Target audience
Service providers:
This report will help you think through ways to capture a greater share of mobile search revenue by understanding customer needs and learning lessons from the mobile search business models of other providers.
Although Google has a strong position in mobile search, it is unclear if the search giant will be as dominant as it is on the desktop because of several important trends, notably voice and local search, according to a new report.
Mobile Search: Growth of Voice & Local Search Challenge Google's Dominance provides an overview of the mobile search market that puts it into the context of digital advertising, mobile communications and search in general. Pyramid looks at different trends and developments, and examines the different value chains and highlight the positioning of key industry participants. Market size and forecasts are also provided at a global and regional level, with some additional breakdowns such as messaging and local search.
The smartphone boom is creating increasing demand for mobile Internet services, and search is becoming an important method of finding information on this platform. "Today it is a dynamic, growing opportunity. Total mobile search revenue will reach $8 billion in 2015, equivalent to around 11 percent of total search revenues and representing a CAGR of 55 percent," according to Jan ten Sythoff, Analyst at large at Pyramid. "Mobile search makes up around a quarter of total mobile advertising revenue, but this will increase rapidly and is forecast to exceed 40 percent in 2015," he indicates.
Although Google already has a strong position in the mobile advertising market, a range of established and new players are challenging its dominance. "The combination of mobile and location is a powerful one, and is particularly relevant for search. It is an effective way for users to find places of interest, products and services nearby, thus offering a rich opportunity for advertising," says ten Sythoff. "As a result, there is much interest in taking a share of local advertising spending, which is dominated by business listings, directories such as YellowPages and print. Competition is intensifying as companies from different industries are drawn into it," he adds.
"Adoption of voice search is increasing rapidly, and because of its ease of use and ready accessibility on home screens and hard keys, it will be an important driver in increasing the number of searches conducted on a mobile," he notes. While voice is becoming an important trend driving mobile search, language differences are likely to benefit local or first movers in different regions. The development of voice recognition into a personal digital assistant offers new opportunities and is being integrated into platforms and devices.
Some of the Companies Mentioned see below:
- 4INFO
- Adobe
- Bharti Airtel
- Boost Mobile
- Cellcom
- ChaCha
- China Mobile
- Cricket Communications
- Dell
- Easou
- Firefox
- HTC
- Kooaba
- LG
- Michelin
- Nokia
- O2
- Orange
- Poynt
- Samsung
- Sprint
- Telmap
- TELUS
- TIM Brasil
- Verizon
- Vodafone
- Yelp
- ZTE
Key Topics Covered:
- Companies mentioned
- Acronyms and abbreviations
- Executive summary
- Section 1: Market overview and background
- Section 2: Value chains and business models
- Section 3: Market sizing and forecast
- Section 4: Case studies
- Table of exhibits
For more information visit http://www.researchandmarkets.com/research/690809/mobile_search_gr
Source: Pyramid Research, Inc.