PAWTUCKET, R.I.--(BUSINESS WIRE)--Mercury of Pawtucket, Rhode Island has disclosed that the Company has raised additional equity to fund the development and forthcoming launch of its TWOBOLT Marketing Technologies division.
Angel Street Capital and Dover Partners took primary financing positions in the equity deal. Bristol County Savings Bank provided additional debt financing. Capital raised is being used to prepare the Company for the launch of a new marketing platform, TWOBOLT Technologies, and to fuel the rapid growth that Mercury is currently experiencing after its purchase of TWOBOLT Marketing Services in April of 2009. With an official launch scheduled for September of 2011, the new TWOBOLT Marketing Technologies division will provide a marketing platform that will offer measureable ROI through an innovative, easy-to-use, online interface, targeted specifically for the small business market.
Mercury (www.mpmri.com) was established in 1953 and has grown from a traditional direct mail provider to a sophisticated direct marketing company. Partnering with clients to define sales and performance objectives, Mercury uses sound strategy and multichannel direct marketing efforts to create and execute successful campaigns with measureable ROI.