NEW YORK--(BUSINESS WIRE)--Inwindow Outdoor, the leader and originator of interactive storefront and mall advertising, today launched a digital campaign at two premiere mall locations to promote the upcoming release of the Paramount Pictures / Nickelodeon Movies animated feature film, Rango, in theatres nationwide March 4. The film stars Johnny Depp, Isla Fisher, Abigail Breslin, Alfred Molina, Bill Nighy, Harry Dean Stanton, Ray Winstone, Timothy Olyphant as the Spirit of the West and is directed by Gore Verbinski.
Located at The Grove in Los Angeles and The San Francisco Center, the displays use a combination of technologies developed by Inwindow’s digital team to incorporate passers-by into the scene and allow them to share their experience with friends and even purchase tickets via Fandango.
“Our latest digital creation introduces people to Rango by engaging them creatively while also enabling them to share their experience with friends,” said Steve Birnhak, CEO, Inwindow Outdoor.
As shoppers stop in front of the storefront screen, they see a mirrored view of the background with the shadow of a hawk circling overhead. Rango, the animated chameleon whose voice is supplied by Johnny Depp, appears in the scene as well, running frantically to avoid the hungry hawk.
Inwindow’s real-time presence detection and image manipulation technology slowly blends the viewer into the background and converts them into a cartoon. Users can opt to receive a photograph of themselves via SMS and have that image sent to Facebook or Twitter where it can be viewed by thousands more people.
Inwindow’s digital campaign debuts February 21 and can be seen for one month.
About Inwindow Outdoor
Inwindow Outdoor is an innovative digital out-of-home advertising company specializing in creating highly visible marketing campaigns for advertisers at prime urban storefronts and mall locations throughout the United States. The company invented the concept in 2002 and today creates cutting edge digital displays incorporating unique technologies and interactive components such as such as gesture technology, touch screens, holograms and augmented reality. Their client list includes renowned blue-chip brands such as HBO, HSBC, Intel, Absolut, Target, Pepsi, JetBlue and BMW.
About “Rango”
From the director of “The Pirates of the Caribbean” comes RANGO, featuring Johnny Depp in an original animated comedy-adventure that takes moviegoers for a hilarious and heartfelt walk in the Wild West. The story follows the comical, transformative journey of Rango (Depp), a sheltered chameleon living as an ordinary family pet, while facing a major identity crisis. After all, how high can you aim when your whole purpose in life is to blend in? When Rango accidentally winds up in the gritty, gun-slinging town of Dirt – a lawless outpost populated by the desert’s most wily and whimsical creatures – the less-than-courageous lizard suddenly finds he stands out. Welcomed as the last hope the town has been waiting for, new Sheriff Rango is forced to play his new role to the hilt . . . until, in a blaze of action-packed situations and encounters with outrageous characters, Rango starts to become the hero he once only pretended to be. With a cast that includes Depp, Isla Fisher, Abigail Breslin, Alfred Molina, Bill Nighy, Harry Dean Stanton, Ray Winstone and Timothy Olyphant as the Spirit of the West, Rango is an exciting new twist on the classic Western legend of the outsider who saves a town – and himself in the process.