Digital Chocolate Announces Launch of Three Games for the Sony Ericsson Xperia™ PLAY

New releases and platform partnership enables social gaming anytime, anywhere

SAN MATEO, Calif.--()--Digital Chocolate Inc. , a leader in social games across growing platforms, announced today the launch of three premium games for Xperia™ PLAY, the latest device in Sony Ericsson’s Xperia™ range of Android-based smartphones. With its long history of unique-to-mobile, award-winning game hits such as Tower Bloxx™ and Rollercoaster Rush™, Digital Chocolate is tapping into new gamer segments in mobile that leverage new handset technology to provide deep gameplay experiences.

Among the games that Digital Chocolate will make available on the Xperia PLAY are:

Rollercoaster Revolution™ 99 Tracks – based on the popular Rollercoaster Rush franchise, which has done over 19 million downloads on mobile platforms and generated over 200 million gameplays on the Web.

Tower Bloxx™: My City – the newest release to Digital Chocolate’s Tower Bloxx puzzle & strategy games that has won numerous mobile gaming awards and has been a smash hit on console platforms and Facebook.

Millionaire City™ – The Xperia™ PLAY version of Millionaire City for Xperia Play is based on the smash hit casual city-building game Millionaire City – one of the top 10 biggest Facebook games that has also achieved over one million downloads on the iPhone.

The new releases are representative of Digital Chocolate’s strategy to aggressively pursue cross-platform social gaming. “As more and more users adopt smart phones, there will be a tipping point where social games will explode on mobile,” said Jason Loia, COO of Digital Chocolate. “Digital Chocolate is excited to bring Millionaire City to Sony Ericsson’s uniquely designed device to help start this revolution.”

“Social gaming and playing with friends will be a core part of Xperia PLAY's popular appeal,” said Steve Walker, Head of Marketing at Sony Ericsson. “Digital Chocolate has long been a key gaming partner to Sony Ericsson, and we are pleased to be working together to offer a unique multi-platform social gaming experience on smartphones with these titles.”

About Digital Chocolate

Digital Chocolate has rapidly emerged as a leader in new digital media and social games. Best known for Millionaire City, MMA Pro Fighter, Rollercoaster Rush and Tower Bloxx, Digital Chocolate led all software companies in App Store downloads in 2009 and in 2010 was one of the fastest-growing publishers of Facebook social games with virtual goods. Focused on original brands and technology for a wide variety of platforms, the company has made over 100 different award-winning games and works with 200 leading web and mobile channel partners in 80 countries. Digital Chocolate has operations in San Mateo, Helsinki, Barcelona, Bangalore, and Mexico.

Contacts

Digital Chocolate
Rebecca Tran, 650-228-5822
rtran@digitalchocolate.com
Farah Memon, 650-357-6129
fmemon@digitalchocolate.com

Release Summary

Digital Chocolate Announces Launch of Three Games for the Sony Ericsson Xperia™ PLAY. New releases and platform partnership enables social gaming anytime, anywhere.

Contacts

Digital Chocolate
Rebecca Tran, 650-228-5822
rtran@digitalchocolate.com
Farah Memon, 650-357-6129
fmemon@digitalchocolate.com