DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/610b95/brazil_consumer_el) has announced the addition of the "Brazil Consumer Electronics Report Q1 2011" report to their offering.
The Brazil Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Brazil's consumer electronics industry.
Brazils domestic consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is estimated at US$28.1bn in 2011. Consumer electronics retailers reported a stronger-than-expected demand rebound in 2010, which left some vendors struggling to catch up. Sales of flat screen TV sets surged ahead of the FIFA World Cup in June, while high double-digit year-on-year growth was recorded in handset shipments. The positive results from 2010 continued a trend of recovery that was established in H209. .The long-term trend remains positive, with demand expected to increase at a compound annual growth rate (CAGR) of 8.1% to US$38.4bn by 2015, driven by growing popularity of digital lifestyle products such as LCD TV sets and smart phones. Government PC procurement and subsidised handset programmes will also help to support growth.
Computer hardware accounted for around 40% of Brazilian consumer electronics spending in 2009. BMI forecasts Brazils computer hardware sales (including notebooks and accessories) of US$9.3.bn in 2011. PC penetration, estimated at 29% in 2010, could climb to 41% by 2015. Computer hardware CAGR for the 2010-2014 period is forecast at about 11.7%, driven by sales of notebooks and netbooks, which currently account for around 32% of sales.
Key Topics Covered:
- Executive Summary
- SWOT Analysis
- Business Environment Ratings
- Consumer Electronics Market
- Consumer Electronics Industry
- Industry Forecast Scenario
- Industry Developments
- Competitive Landscape
- Company Profiles
- Methodology
Companies Mentioned:
- Positivo Informatica
For more information visit http://www.researchandmarkets.com/research/610b95/brazil_consumer_el