NEW YORK--(BUSINESS WIRE)--Joining the perfect storm of viral attention surrounding the award-winning Closet Confessions series, Real Housewives of Beverly Hills star Kyle Richards’ Confession premieres today. As is the series’ hallmark, Richards’ Confession is packed with hilarious stories and quotable anecdotes.
“We’re thrilled to see the videos resonating so powerfully with customers,” Bluefly CMO Bradford Matson explains. “It feels incredible to be recognized and celebrated.” The celebration continues as Bluefly has designated the week of Richards’ debut “Closet Confessions Week”. Every day for five days, Bluefly will give away a $500 Bluefly splurge to help the lucky winners ready their closets for spring.
Since its launch in April 2010, Bluefly’s Closet Confessions has thrown open the closet doors of 13 style stars including Nicky Hilton (who also happens to be Richards’ niece), Kimora Lee Simmons, Kelly Osbourne, Bethenny Frankel, Johnny Weir, and Joan Rivers—all while encouraging visitors to respond with pictures and videos of their own closets for the chance to win Bluefly splurges.
Presented by the Style Coalition and The Find, the Fashion 2.0 Awards recognize the Best in Fashion, Technology, and Social Media.
Tags: Bluefly, Closet Confessions, Kyle Richards, Real Housewives of Beverly Hills, Fashion.2.0 Awards, Bradford Matson, Nicky Hilton, Kimora Lee Simmons, Kelly Osbourne, Bethenny Frankel, Johnny Weir, and Joan Rivers, celebrity closets, Real Housewives.