DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/e91ef1/haircare_in_austra) has announced the addition of the "Haircare in Australia - Market Forecast & Consumer Demographics" report to their offering.
Haircare in Australia Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in Australia.
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Australian haircare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope:
- The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents.
- Market overview & forecast overall Australia haircare market value and volume data split by category
- Market shares company share, brand share and distribution share for the haircare market in Australia
- Haircare consumption and usage demographics analysis of Consumer Demographics in the Australian haircare market
Highlights:
- Consumers in the 55+ age group used 19.3% of the total haircare products sold in Australia in 2008.
- Urban consumers used 93.8% of the total haircare products sold in Australia in 2008.
- Consumers in the 35-44 age group used 18.9% of the total hair conditioners sold in Australia in 2008.
Reasons to Purchase:
- Develop business strategies by understanding the quantitative trends within the haircare market in Australia
- Design effective marketing and sales strategies by identifying consumption and usage demographics for Australian haircare products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
Key Topics Covered:
Chapter 1 INTRODUCTION
Chapter 2 AUSTRALIAN HAIRCARE MARKET OVERVIEW & FORECAST
Chapter 3 AUSTRALIAN HAIRCARE MARKET SHARES
Chapter 4 AUSTRALIAN HAIRCARE MARKET CONSUMPTION & USAGE DEMOGRAPHICS
Chapter 5 RESEARCH METHODOLOGY
Chapter 6 APPENDIX
For more information visit http://www.researchandmarkets.com/research/e91ef1/haircare_in_austra
Source: Datamonitor