BARCELONA, Spain--(BUSINESS WIRE)--Dolby Laboratories, Inc. (NYSE:DLB) and PT MelOn, a joint venture between SK Telecom of Korea and PT Telkom of Indonesia, today announced that the online music service, MelOn Indonesia, will utilize Dolby® Media Generator to encode mobile and PC music downloads into the highly efficient Dolby Pulse format.
“Dolby Pulse is fast becoming the ideal audio format for music and bandwidth-optimized content because it offers high playback quality, efficient delivery, and low storage requirements,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “We look forward to working with PT MelOn to deliver a rich mobile entertainment experience to its subscribers in Indonesia.”
MelOn Indonesia, a digital music service offering consumers subscription-based music downloads for mobile devices and PCs, joins Omnifone and Rhapsody in utilizing Dolby Media Generator to encode its digital music libraries. Dolby Media Generator is a set of tools enabling content owners, aggregators, distributors, and operators to format content for mobile and online delivery and playback. MelOn Indonesia will encode its music library into Dolby Pulse, a format that combines the efficiency of High-Efficiency Advanced Audio Coding (HE AAC) with Dolby’s proven quality and audio expertise.
“As the MelOn music service continues to grow in both subscription numbers and music downloads, PT Telkom is always looking for new ways to differentiate the MelOn service and provide added value to this exciting joint venture with SK Telecom,” said Rinaldi Firmansyah, Chief Executive Officer, PT Telkom. “We are excited to be able to offer consumers throughout Indonesia outstanding quality music encoded with technology from Dolby, one of the most trusted brands in entertainment.”
“When it comes to music, MelOn subscribers do not want to compromise audio quality for convenience. By adopting Dolby Media Generator to encode music downloads in the Dolby Pulse format, we can offer outstanding audio quality at low bit rates,” said J.H. Kah, Senior Vice President of SK Telecom and Board member of PT MelOn. “This will allow consumers to download high-quality music files in a much smaller size, also making the downloading experience much more enjoyable. Utilizing Dolby technology will make it easier for users to store more media on their devices, including PCs and mobile phones.”
Dolby Media Generator is a software solution for the generation and delivery of digital content to multiple devices and platforms across both fixed and mobile networks. It is able to encode audio content in the highly efficient Dolby Pulse format with excellent audio quality at a low bit rate of 48 kbps and can deliver quality audio at bit rates as low as 24 kbps in a single audio format for online and mobile use.
About SK Telecom
SK Telecom (NYSE: SKM; KSE: 017670) is Korea’s leading telecommunications provider with more than 25 million subscribers, which accounts for more than 50 percent of the total market. The company was established in 1984 and reached KRW 12.46 trillion in revenue in 2010. SK Telecom was the first to launch and commercialize CDMA, CDMA 2000 1x, CDMA EV-DO, and HSDPA networks, and it currently provides cellular, wireless Internet, mobile media, global roaming service, and more. For more information, please visit www.sktelecom.com or send email to press@sktelecom.com.
About PT Telkom
PT Telekomunikasi Indonesia, Tbk. (NYSE: TLK; LSE: TKIA; BEI: TLKM) is the largest telecommunication and network services provider in Indonesia. The company serves hundreds of millions of customers nationwide and provides a strong portfolio of information and communication services, including fixed wireline and fixed wireless telephone, mobile cellular, data, Internet, and network and interconnection services, directly or through its subsidiaries. Visit www.telkom.co.id for more information.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories, Inc. S11/23923 DLB-G