MUNICH, Germany & MINEOLA, N.Y.--(BUSINESS WIRE)--FatWire Software, the largest independent provider of Web Experience Management (WEM) solutions, today announced that it has appointed Michael Bednar-Brandt as its country manager for Germany, Austria, Switzerland (DACH) and Central and Eastern Europe (CEE), as part of a significant investment in these regions for 2011. Its regional expansion is a result of its continued revenue growth and success in serving the interactive needs of global enterprises.
Bednar-Brandt is a seasoned expert in the field of online technologies. Prior to this role, he served as FatWire’s international partner manager, where he was responsible for launching and running the company’s global partner program. Additionally, Bednar-Brandt ran several sales and business development initiatives for FatWire, including the successful re-launch of its Middle East operations.
With the bourgeoning economy in Germany, Austria, Switzerland, Central and Eastern Europe and Russia, FatWire’s expansion has positioned it to serve regional customers with an enhanced set of resources. FatWire is already working with major DACH and CEE clients in the finance, manufacturing, government and media sectors, to help them advance their businesses using the web. FatWire’s WEM solutions, which include web content management, targeting and personalization, social computing and mobile web deployment, and more, are used by these clients to engage their customers using the web and to drive the success of marketing and customer experience initiatives.
“Organizations in this region are embracing the web as a channel to build brand loyalty, deepen customer relationships and engage new prospects,” said Andrew Martin, vice president and regional director at FatWire. “We are committed to helping companies realize the benefits of the web for their businesses. By expanding our operations in Munich, and bringing on unparalleled industry experts like Bednar-Brandt, we can support our partners and help growing regional businesses achieve and exceed their goals for marketing and business success.”
About FatWire Software
FatWire Software provides Web Experience Management (WEM) solutions that power the web presence for some of the world’s largest organizations and most trusted global brands. FatWire’s technologies provide the platform for organizations to optimize online customer engagement, with tools that are easy to use and built to scale. With FatWire, enterprises can use the web to drive revenue, customer loyalty and business efficiencies. Headquartered in Mineola, New York, FatWire serves more than 500 customers in industries including financial services, media, technology, manufacturing, public sector, retail, healthcare and more, from offices in 12 countries.