DUBLIN--(BUSINESS WIRE)--The Now Factory (www.thenowfactory.com) announced today that it has won a new contract with a major European mobile operator for its Mobile Moments product suite. The multimillion dollar contract caps off a record year of growth for the Company, where it increased its revenues by over 70%; grew its customer base to 31 service providers, adding 7 new customers across Asia-Pacific, Europe and North America; and opened its new Asia-Pacific headquarters in Singapore.
The continued growth in mobile data offers operators the opportunity to drive incremental revenues in a market where traditional voice revenues are saturating. However, with this opportunity comes the challenge of how to profitably deliver and manage data services in an environment, where network and subscriber behavior are constantly evolving, and data traffic across the network is growing at an exponential rate. To address this challenge, operators need to capture more in-depth intelligence on network and subscriber behavior across their data networks, which they can then use to drive greater service revenues and cost efficiencies.
The Now Factory through its Active Subscriber Intelligence (ASI) platform enables operators to profitably exploit the mobile data opportunity by capturing and analysing in-depth intelligence in real time on how subscribers consume data services across multiple and complex aggregations of applications, devices, and locations. This rich and powerful source of data intelligence enables the operator to manage the subscriber data journey across their key business and operational functions, including marketing, network operations, customer care and network planning.
“2010 was a watershed year for our company in terms of growth and new customer acquisitions”, said Tom Morrisroe, Chief Executive Officer for The Now Factory. “As smartphone penetration continues to grow globally, we are finding more and more service providers are turning to our subscriber intelligence solutions to gain a clear and accurate picture of how their customers use data services. Our core value as a company lies not only in the depth and breadth of intelligence we provide, but also in our ability to enable service providers use this intelligence for more effective decision making and planning across their business operations.”
Mobile Moments is a suite of powerful applications that empowers service providers with the means to manage the subscriber data journey across their key business and operational functions. Enabled through The Now Factory’s Sourceworks IP Probes and integrated as part of the Company’s ASI platform, Mobile Moments allows the service provider to:
* Measure subscriber throughput across their IP data networks in a meaningful manner
* Optimise network and service performance from a subscriber perspective
* Undertake in-depth network troubleshooting across the data network, leading to quicker resolution times for support issues
* Identify where data usage is most concentrated in the network, promoting more effective network planning
* Pinpoint those applications, devices, and services that promote increased data penetration across the network
* Capture detailed insights on how their subscribers use data services and devices, which can be used to optimise the subscriber experience in real time
About The Now Factory
The Now Factory is the leading provider of Active Subscriber Intelligence (ASI), empowering service providers with an in-depth and holistic view of the subscriber data journey. The Company is unique in the breadth and quality of actionable IP subscriber intelligence it delivers across multiple correlations of services, devices and networks, enabling service providers to optimise the subscriber experience and to drive greater profitability and operational efficiencies. Its Sourceworks probing technology captures and analyses IP intelligence from over 420 million subscribers and is in use with 31 mobile operators Worldwide, including Vodafone and T-Mobile. The Company’s Mobile Moments suite enables service providers to manage the subscriber data journey across their key business and operational functions.
Founded in 2003, The Now Factory is privately held with offices in Dublin and regional offices in EMEA and Asia-Pacific. www.thenowfactory.com