Unlock the Secrets to Writing Compelling Press Releases and Learn How to Get Media Attention
Most news releases are simply skimmed, or only the headline is read, which is why crafting a strong headline that conveys the gist of your message—and invites one to read on—is such an important part of a PR professional’s job.
This essential guide, created by Business Wire and expert writing coach Ann Wylie, CEO of Wylie Communications, reveals the secrets to making your headlines and news releases stand out in a crowded media landscape.
Ann Wylie shares tips for punching up news release headlines and formatting techniques to transform skimming readers into engaged message adopters. With thousands of news releases vying for attention daily, it's crucial to ensure yours captures interest and delivers results.
Here’s what to expect:
- Expert Insights: Learn from Ann Wylie, an award-winning writing coach with years of experience helping PR professionals enhance their communication strategies.
- Practical Tips: Discover actionable steps to create compelling headlines that draw readers in and keep them engaged.
- Formatting Techniques: Understand how to format your news release for maximum impact, making it easier for readers to digest key information.
This guide offers advice on writing world-class headlines, making your text skim-friendly, and ensuring your content rewards the reader. You'll learn to outline key points, use display copy effectively, and test for skimmability to ensure your news release is both engaging and informative. Download now to start writing stronger news releases.
Featured Expert
Award-winning coach Ann Wylie works with communicators who want to reach more readers. And she works with organizations that want to get the word out. Ann has written more than a dozen learning tools. They include Think Like a Reader, Master the Art of Storytelling, and Cut Through the Clutter. She is also the author of Rev Up Readership, a toolbox for writers. Learn more and register for Ann’s upcoming classes.
