Newsroom | 145 results

BOLINGBROOK, Ill.--(BUSINESS WIRE)--Ulta Beauty (NASDAQ: ULTA) today announced the introduction of its Ulta Beauty Roster, a collective of professional female athletes who embody confidence and resilience in and beyond the game. In honor of National Girls and Women in Sports Day, Ulta Beauty is reinforcing its commitment to help girls stay in the game by uniting these accomplished women as role models, dedicated to creating a future where every young woman feels empowered to unlock their limitl...

SALT LAKE CITY--(BUSINESS WIRE)--The SoCal Cup, one of the nation’s leading boys volleyball event series, brought its prestigious ‘The Open Championship’ to the Salt Palace Convention Center for Martin Luther King Jr. weekend, featuring intense head-to-head action from teams across the country. Owned and operated by AIM Sports Group, the three-day event drew more than 200 boys club volleyball teams in the 15U–18U age groups from across the country, competing for direct bids to AAU Nationals thi...

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--DryWater, the real-fruit electrolyte and vitamin powder disrupting the hydration category, today announced it has achieved NSF Certified for Sport® status, a globally recognized standard for supplement safety, quality, and transparency. The certification marks the brand’s entry into professional sports to deliver performance-driven hydration for elite and emerging athletes, coinciding with its role as a founding partner of League One Volleyball (LOVB) as...

LOS ANGELES--(BUSINESS WIRE)--League One Volleyball (LOVB) — the nation’s first professional league built from the club up — today announced it has partnered with Peyton Manning’s Omaha Productions to produce its weekly Game of the Week coverage, airing live on USA Network on Wednesday nights. This collaboration marks Omaha Productions' first foray into volleyball and constitutes one of its most extensive live event production projects to date. The agreement also marks an important milestone fo...

SEAL BEACH, Calif.--(BUSINESS WIRE)--AIM Sports Group, a leading sports enterprise focused on enhancing youth sports through leagues and national events, sport facility management, and media and technology, is proactively changing the way tech and youth sports converge with its new AIM+ platform. AIM+ is a first-to-market, fully integrated digital ecosystem designed to revolutionize the youth sports experience for players, coaches, parents, fans, and recruiters – transforming how sports are exp...

LOS ANGELES--(BUSINESS WIRE)--One of the nation’s leading tournament series for boys volleyball, SoCal Cup, hosted its latest ‘Winter Formal’ tournament at the Los Angeles Convention Center (LACC) this past weekend. Despite construction at LACC, the three-day event, owned and operated by AIM Sports Group, drew more than 550 club volleyball teams of various age groups (12U through 18U) from across the nation. The three-day Winter Formal event packed the Los Angeles Convention Center floor with v...

EDMONDS, Wash.--(BUSINESS WIRE)--Sound Growth Partners (“SGP”) is pleased to announce its acquisition of Sports Attack, LLC (“Sports Attack”) on December 15, 2025. SGP, along with co-investors, provided all the capital required to complete the transaction via SGP’s One-Stop Buyout® structure. Headquartered in Verdi, NV, Sports Attack is the leading manufacturer of high velocity sports training equipment in the U.S. Founded in 1995, Sports Attack has been a pioneer in the design of advanced pitc...

LOS ANGELES--(BUSINESS WIRE)--PlayLA Winter 2026 sports registration now open! Affordable leagues & clinics for ages 3–17. Sign up at LAParks.org or on the LA Parks app....

LOS ÁNGELES--(BUSINESS WIRE)--Este invierno, el Departamento de Recreación y Parques de la Ciudad de Los Ángeles invita a las familias angelinas a mantenerse activas mediante el Programa de Deportes Juveniles y Adaptados de PlayLA. El registro ya está abierto y ofrece acceso asequible e inclusivo a programas deportivos de invierno en más de 120 centros recreativos y acuáticos de toda la ciudad. Gracias a la histórica inversión de $160 millones del Comité Organizador de los Juegos Olímpicos y Pa...

PHOENIX--(BUSINESS WIRE)--Sprouts Farmers Market today announced the addition of seven new individual Name, Image and Likeness (NIL) partnerships with female college athletes. The new class, featuring talent from various sports, represents the brand’s deep commitment to its trailblazing PowHERed by Sprouts platform. Sprouts is on a mission to power women both on and off the field, fueling performance through nutrition and partnering with athletes who are changing the game in women’s sports and...