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Tennis
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BNP Paribas Renews its Title Sponsorship of the BNP Paribas Open Tennis Tournament

NEW YORK & INDIAN WELLS, Calif.--(BUSINESS WIRE)--BNP Paribas, Europe’s leading financial institution and a global sponsor of tennis, is pleased to announce the extension of its title sponsorship of the BNP Paribas Open with a five-year contract that runs through 2029. BNP Paribas began its title sponsorship of the tournament in 2009 and has become the longest running sponsor in the event’s history. Over the past 17 years, the tournament has seen record attendance, achieved equal prize money fo...
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Legends Team Cup Launches a New Era of Tennis with Björn Borg

NEW YORK--(BUSINESS WIRE)--Legend's Team Cup...
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BNP Paribas Announces Scholarships to Four Local California Indio High School Students in Its 10th Annual Scholarships Awards

NEW YORK & INDIAN WELLS, Calif.--(BUSINESS WIRE)--BNP Paribas, Europe’s leading financial institution and a global sponsor of tennis, today announces the winners of its 10th annual BNP Paribas Open Scholarships to Nicholas Aguirre, Ashley Beltran, Jessica Ramirez, and Noriel Sanchez from the 2025 graduating class of Indio High School in Indio, California, not far from the tournament site. This year’s scholarships are granted during the BNP Paribas Open and support each students' pursuit of high...
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Gillette Venus, America’s #1 Female Shave Brand*, Aces its Upgrades to the Brand’s World Class Lineup for a “Shave That Serves Your Skin”

BOSTON--(BUSINESS WIRE)--Since 2018, Venus has championed positivity and self-expression through My Skin. My Way. — empowering women to feel powerful and unapologetic in their own skin. This year, the brand is excited to introduce updates to its trusted product line, so that there are no compromises when it comes to shaving. As the Official Razor of the WTA, and through the brand’s partnership with Townsend, Parks, and Stearns, Venus looks to continue to radiate positivity and strength through...
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Game, Set, Match! Fresh Del Monte Serves Up Fresh, Delicious Smoothies as a Returning Gold Sponsor at 2025 Miami Open Tennis Tournament

CORAL GABLES, Fla.--(BUSINESS WIRE)--To help beat the heat and take in the prestigious Miami Open tennis tournament, spectators, volunteers, staff, and players will now be able to enjoy refreshing smoothies and fresh fruit all tournament long, thanks to Fresh Del Monte. Fresh Del Monte Produce Inc., (NYSE: FDP) one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, today announced it returns as an officia...
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TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers

NEW YORK--(BUSINESS WIRE)--TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new report from TV outcomes company EDO. From NCAA basketball, lacrosse, and gymnastics to U.S. Open tennis and the WNBA, women’s sports have emerged as a potent platform for brands aiming to connect with highly engaged audiences and drive tangible consumer action. Retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most eff...
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On Announces Fourth Quarter and Full Year Results, and the Filing of its Annual Report on Form 20-F for 2024

ZURICH--(BUSINESS WIRE)--On Announces Fourth Quarter and Full Year Results, and the Filing of its Annual Report on Form 20-F for 2024...
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BNP Paribas Officially Kicks-Off the 2025 BNP Paribas Open and Confirms Global Commitment to Tennis

NEW YORK & INDIAN WELLS, Calif.--(BUSINESS WIRE)--BNP Paribas, Europe’s leading financial institution and foremost global sponsor of tennis, announces the start of the 2025 BNP Paribas Open and confirms its long-standing commitment to the sport through numerous initiatives. BNP Paribas has been supporting tennis for over 50 years and aims to promote tennis at every level, including championing accessibility and inclusivity, as well as community programs and professional tournaments. BNP Paribas...
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Nexo Faz Ace com Parceria Emblemática do Acapulco Tennis Open

VILNIUS, Lituânia--(BUSINESS WIRE)--Nexo, a plataforma líder de gestão de ativos digitais, entrou no mundo das parcerias esportivas de elite em cooperação com o Abierto Mexicano Telcel presentado por HSBC (Acapulco Tennis Open). Ao se alinhar com um dos torneios ATP 500 mais prestigiados, a Nexo intensifica sua presença na América Latina e reforça seu compromisso com a inovação e o crescimento a longo prazo na região. Esta cooperação representa os valores compartilhados das duas partes de estra...
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Nexo abre el partido con un Ace con su colaboración histórica con el Abierto Mexicano de Tenis

VILNA, Lituania--(BUSINESS WIRE)--Nexo, la plataforma líder en patrimonio digital, ha entrado en el mundo de colaboraciones en deportes de elite en colaboración con el Abierto Mexicano Telcel presentado por HSBC. Al alinearse con uno de los torneos ATP 500 más prestigiosos, Nexo fortalece su presencia en América Latina y su compromiso con la innovación y el crecimiento a largo plazo en la región. Esta colaboración representa los valores, compartidos por ambas partes, de estrategia, resistencia,...
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