Draper James Announces ‘The Decade Tour’ to Celebrate Its 10th Anniversary

10-City Tour Brings Southern Charm & Heritage to Exclusive Hotel Pop-Up Experiences, Kicking Off in Charleston & Culminating in Nashville for the Grand Finale Homecoming

NASHVILLE, Tenn.--(BUSINESS WIRE)--Draper James, the beloved lifestyle brand founded by Reese Witherspoon, announces ‘The Decade Tour,’ a 10-city celebration marking its milestone 10th anniversary. Kicking off in Charleston, this special tour will bring the brand’s signature Southern charm to life through curated pop-up experiences at exclusive hotels across the country. The tour will culminate in a grand finale celebration in Reese’s hometown of Nashville, a city where no girls' trip is complete without visiting the iconic Draper James flagship store on 12 South.

Each hand-selected hotel, chosen for its unique character and reputation for exceptional hospitality, will serve as the perfect backdrop for this immersive experience. Guests will have the opportunity to preview the latest Draper James collections, enjoy Reese’s signature sweet tea and experience VIP events – each curated with meticulous attention to detail and personalized touches to create a warm, welcoming atmosphere, authentic to the heart of Southern heritage, hospitality and traditions.

"A decade ago, Reese Witherspoon founded Draper James to share the beauty, charm, and warmth of her Southern heritage," says Jeannie Yoo, CEO of Draper James. "This brand exists to celebrate women—their strength, individuality, and grace. As we mark this milestone anniversary, our tour is a heartfelt way to connect with our community and personally thank our loyal customers for 10 incredible years of support.”

Whether it’s Charleston or Nashville, each tour city promises to be a truly memorable experience—one that embodies Draper James’ polished yet timeless Southern style and welcomes guests with the charm and grace that are signature to the American South.

Tour Locations & Dates:

• Charleston, SC: Wild Dunes Resort, Thursday, March 27 to Saturday, March 29
• Naples, FL: LaPlaya Beach & Golf Resort, Thursday, April 24 to Sunday, April 27
• Fort Lauderdale, FL: Pelican Grand Beach Resort, Thursday, May 15 to Sunday, May 18
• Savannah, GA: Thompson Savannah, Thursday, June 5 to Sunday, June 8
• Rosemary Beach, FL: The Pearl Hotel, Thursday, June 26 to Sunday, June 29
• Chapel Hill, NC: The Carolina Inn, Thursday, August 21 to Sunday, August 24
• New Orleans, LA: Hotel Monteleone, Thursday, September 4 to Sunday, September 7
• Dallas, TX: Hotel Crescent Court, Thursday, September 18 to Sunday, September 21
• Houston, TX: Hotel Granduca, Thursday, October 16 to Sunday, October 19
• Nashville, TN: The Hermitage Hotel, Fall 2025

Hi Res Image: Link Here

About Draper James

Draper James is a classic, American lifestyle brand founded by Reese Witherspoon and inspired by her Southern roots. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Launched in May 2015, the collection consists of ready-to-wear, accessories, pet and home accents — offering classic grace and charm, no matter where you live. The collection is available at the flagship store in Nashville, as well as the brick-and-mortar locations in Charleston, South Carolina and at BNA Airport in Nashville — and at draperjames.com. Follow @draperjames on Instagram, Facebook, TikTok and Pinterest.