AppDirect's CRO Emanuel Bertolin Named a 2025 Channel Influencer Award Winner

Recognition highlights Bertolin's leadership and AppDirect's commitment to empowering the channel community.

SAN FRANCISCO--(BUSINESS WIRE)--Emanuel Bertolin, Chief Revenue Officer of AppDirect, has been named a 2025 Channel Influencer Award winner by Channel Futures.

Bertolin is one of 50 individuals recognized by the editors of Channel Futures as a thought leader who has impacted the direction of the IT and communications indirect sales channel in the past year.

Since 2018, the Channel Futures Channel Influencer Awards have recognized the 50 top-performing executives in the information technology and communications channel. Channel Futures Channel Influencers are a cross-section of industry leaders who have had the biggest impact on their organizations and on the channel overall. From technology advisors to managed service providers, vendor and distributor execs, analysts and more, these senior leaders represent the future of the channel.

“Channel Futures is proud to identify a whole new class of movers and shakers who are having a profound impact on the way the channel does business,” said Craig Galbraith, editorial director for Channel Futures. “As the majority of businesses seeking technology solutions rely on channel partners to help them evolve and grow, the Influencers on this list are at the core of the industry today.”

AppDirect’s commitment to the channel is evident through its continued efforts to empower partners and drive innovation. AppDirect ensures advisors have access to state-of-the-art tools, resources, and the industry's most diverse catalog of technology services needed to ensure their customer’s success.

This recognition follows a banner year for AppDirect in 2024, with it being named a Leader in The Forrester Wave™: Marketplace Development Platforms report for Q4 2024, launching its flagship conference Thrive and expanding its Emerging Technology Sales Workshops for advisors. Additionally, its strategic acquisitions over the past year, which include Builtfirst, ADCom, Firstbase, and its pending acquisition of vCom, and bringing their products to market will fundamentally increase advisors’ ability to deliver more value to their customers and provide them with new sources of revenue.

"Being named a 2025 Channel Influencer is a testament to the incredible work of the entire AppDirect team and our continued commitment to the channel,” said Bertolin. “Our focus is ensuring our advisors’ success, which is why bringing to market new products to deliver the most advanced, comprehensive range of solutions available is a top priority. The emergence of so many new technologies, like AI and shifting buyer behavior towards online marketplaces, means the need for the channel to adapt has never been greater, and I’m excited to continue supporting the future of this dynamic industry."

For more information, please visit appdirect.com.

About AppDirect

AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell, and manage technology. More than 1,000 providers, 10,000 advisors, and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. For more information, visit appdirect.com and follow us on LinkedIn.

About Channel Futures

Channel Futures, part of Informa TechTarget, is the premier destination for the information technology and communications industry. We provide news and information, analysis and connection for the entire channel ecosystem, including solution providers (SPs), managed service providers (MSPs), managed security service providers (MSSPs), cloud service providers (CSPs), value-added resellers (VARs) and distributors, technology services distributors (TSDs) and technology advisors (agents), as well as leading technology vendor partners and communication providers.