Doormat Rebrands to Ownright, Announces 4.5M Seed Round

The brand update and seed round will drive Ownright’s mission to modernize real estate transactions with smarter, more efficient legal solutions.

TORONTO--(BUSINESS WIRE)--Doormat, Ontario’s trusted law service for real estate transactions, today announced its rebrand to Ownright, marking a significant step in its evolution to becoming the most trusted and efficient digital real estate law service in Ontario. To drive the next phase of growth, the company has successfully closed a $4.5 million CAD seed funding round led by Alate and Relay Ventures, bringing its total capital raised to $6.5 million CAD. On top of accelerating growth, this latest investment will enhance the client experience through expanded technological capabilities, solidifying Ownright’s position as the go-to legal solution for homebuyers and sellers.

"Our rebrand to Ownright goes beyond a name change—it’s our commitment to a smarter, seamless real estate law experience," said Robert Saunders, CEO of Ownright. "Gone are the days of endless email chains. With our streamlined processes, clients upload documents remotely, and our legal team handles the rest. We're expanding our referral network of real estate agents, mortgage brokers, and other Proptechs to better reach the clients who benefit from our informative and supportive approach. We’re raising the bar for trust, transparency, and efficiency in real estate law."

Launched in 2023 by Robert Saunders, Joel Fox, and Benjamin Berry, the company has grown from a team of three to 19 full-time employees, has facilitated over a thousand transactions, and 4X’d its volume annually. The company has processed over $750 million in transaction value and is on track to surpass the $1 billion milestone by the end of 2025.

“We believe Ownright is solving a critical gap in the market by making real estate law more transparent and accessible to home buyers and sellers,” said Courtney Cooper, Partner at Alate. “Their approach combines technology with human expertise in a way that no traditional law firm has been able to achieve.”

As part of its transformation, Ownright is introducing a modernized digital experience with improved features that prioritize client experience, ensuring more efficient and transparent real estate transactions.

Key services include:

• Property Closings: Ownright streamlines property closings for home buyers and sellers with a clear, step-by-step process, real-time tracking, and instant access to legal experts. Clients benefit from flexible communication, exclusive service promotions, and a custom closing day experience to make homeownership seamless and stress-free.
• Mortgage Refinancing: Ownright simplifies mortgage refinancing for homeowners with fast processing, transparent pricing, and expert legal support. Homeowners can easily navigate complex terms, ensuring a smooth and efficient transaction.
• Status Certificate Reviews: Ownright provides thorough, fast-turnaround status certificate reviews for condo buyers. Clients receive expert legal insights, helping them understand financial obligations and make confident purchasing decisions.

"At Ownright, we believe legal services shouldn’t feel intimidating—they should feel like getting trusted advice from a friendly neighbour,” said Mateo de Dios, Brand Designer at Ownright. “Our rebrand embodies that. Friendlier colours, human-centred illustrations, photography that's consciously more diverse—all of these components enforce a brand that makes us more approachable to homebuyers, investors, and agents.”

For more information, please visit www.ownright.com.

About Ownright

Ownright is Ontario’s trusted law service for real estate transactions, designed to simplify home transactions through seamless automation, expert legal guidance, and a client-first approach. With thousands of transactions completed and nearly $1 billion in total transaction value, Ownright is the trusted legal partner for homebuyers, sellers, and real estate professionals across Ontario. Previously Doormat, the company rebranded to Ownright in 2025.