LawnStarter Rockets Past $100M in Bookings, Ignites Tech-Powered Expansion in Services

AUSTIN, Texas--(BUSINESS WIRE)--LawnStarter, the nation’s largest digital marketplace for outdoor services professionals, today announced that it has surpassed $100 million in bookings and achieved its second consecutive year of profitability.

Now, the company is propelling itself into a tech-powered future by launching a suite of proprietary AI and machine learning solutions to redefine outdoor services in 2025 — and soon indoor services.

“Revolutionizing the way outdoor services are delivered is only the beginning,” LawnStarter CEO Steve Corcoran said. “Our natural evolution from lawn care into landscaping and beyond is fueled by cutting-edge tech and the incredible talent on our team.

“Our providers already excel at everything from planting and tree trimming to gutter cleaning and holiday lighting installations, and now we’re poised to expand even further,” he added.

Tech-Driven Service Expansion

LawnStarter isn’t just growing its service offerings — it’s transforming them. By integrating advanced AI tools across operations, customer service, and scheduling, the company is redefining efficiency and enhancing customer experiences.

The company’s proprietary platform embeds AI to:

• Predict customer lifetime value to optimize advertising.
• Automate internal processes and workflows.
• Get insights from customer feedback.
• Speed up software development lifecycle.
• Prevent fraud.

“Our vision for 2025 is to scale at an unprecedented rate by leveraging technology to improve every touchpoint — from seamless booking to service completion,” Chief Strategy and Financial Officer Arman Panjwani said.

“We’ve also streamlined our organizational structure to focus on innovations that drive our non-mowing revenue. This positions us as the comprehensive, tech-forward hub for all outdoor and eventually all home services needs,” Panjwani added.

A Year of Growth and Expanding Margins

After achieving its first annual profit in 2023, LawnStarter accelerated its momentum throughout 2024. The company expanded into new cities, diversified its service portfolio, and expanded margins, solidifying its reputation as a tech-forward leader in the industry.

The company's second consecutive year of profitability marks a significant achievement in the service marketplace sector. LawnStarter has reached this milestone ahead of larger tech platforms like DoorDash and Lyft.

What’s next for LawnStarter? “Our new AI-driven platform harnesses real-time data and deep learning to predict customer needs, optimize scheduling, and deliver precision-tailored services,” Corcoran says. “This marks the beginning of a digital transformation in an industry that’s long overdue for innovation.”

New Talent, New Opportunities

Key hires are at the heart of LawnStarter’s evolution:

• Christian Lavender, Chief Marketing Officer: Former co-founder of CreditCards.com and digital marketing leader, ready to amplify LawnStarter’s tech-savvy brand.
• Callie Gates, Lifecycle Marketing Director: With a track record from Allio Finance and Yardzen, Callie will drive data-informed customer engagement.
• Josh Waldrum, Head of SEO: Bringing over a decade of SEO excellence from The Zebra, Josh is set to supercharge our online presence.
• Charlie Graham, Head of Paid: With extensive experience from AutoRentals.com, Charlie will optimize our digital advertising strategy.

In addition, strategic promotions across departments have aligned the entire team to prioritize innovation, efficiency, and a seamless service experience.

About LawnStarter

Founded in 2013 and based in Austin, LawnStarter brings high-quality, affordable lawn care and outdoor services to your doorstep. With a relentless focus on technology and innovation, LawnStarter is transforming the traditional landscaping model into a seamless digital experience.

A graduate of Techstars Austin, LawnStarter’s investors include Lerer Hippeau, Edison Partners, Bull Creek Capital, Gary Vaynerchuk, Cotter Cunningham, Rony Kahan and Varsha Rao.

In 2021, LawnStarter acquired Lawn Love, creating the largest platform for lawn care services. Lawn Love’s investors include Bullpen Capital, Y Combinator, Alexis Ohanian, Joe Montana and Barbara Corcoran.

LawnStarter’s marketplace platform connects homeowners, property managers, and real estate agents to vetted local lawn care, outdoor, and home services professionals. Pros get more jobs near them, yielding a higher profit per hour.

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