NEW YORK & PITTSBURGH--(BUSINESS WIRE)--TruFood Manufacturing (“TruFood”) and Bar Bakers, LLC (“Bar Bakers”) are proud to unveil their new unified brand identity: Tandem Foods, a premier contract manufacturer specializing in better-for-you snacks. The milestone builds on the successful Spring 2024 merger of the two companies, marking the evolution of two trusted brands, creating the industry leader in the nutrition bar space. The enterprise is unified by its dedication to driving customer growth and innovation in the booming, better-for-you snack market.
“We’re thrilled to introduce Tandem Foods, a brand that embodies the power of collaboration and the strength of partnership,” said Michael Buick, CEO of Tandem Foods. “This identity underscores our commitment to placing customers at the center of everything we do—working together to meet evolving consumer needs, innovating with purpose, and driving shared growth and success.”
A Unified Brand with a Mission to Grow Together
The launch of Tandem Foods integrates the complementary expertise and strengths of TruFood and Bar Bakers under a single, cohesive identity that reinforces its position as a leader in the better-for-you snack space. The new tagline, “Powered by Collaboration,” reflects the Company’s deep commitment to emphasizing meaningful partnerships with customers, employees, and communities to deliver trusted quality innovation and unparalleled value.
Key Features of the Tandem Foods Brand:
- The Tandem Bicycle: Symbolizing partnership, trust, and teamwork, it reflects the shared effort required to achieve growth and success.
- The Bicycle Chain: Representing the smooth, efficient manufacturing processes that power Tandem Foods’ operations.
- A fresh color palette: Featuring “Tandem Blueberry” and “Tandem Almond,” colors that evoke natural, high-quality ingredients and a modern, sophisticated identity.
- A Redesigned Website: Highlighting Tandem Foods’ enhancing capabilities and offerings, providing customers with a seamless digital experience.
Delivering Unmatched Customer Value
With eight manufacturing facilities nationwide, Tandem Foods combines enhanced capabilities, a diverse product portfolio, and expanded resources to empower customers to succeed in the better-for-you snack market.
“Tandem Foods reflects the powerful synergy of two companies with deep heritage, combining expertise and resources to deliver exceptional partnership to our valued customers,” said Gary Jacobs, Chief Commercial Officer. With our national reach, expanded capacity, and a broader product portfolio, we are better equipped than ever to drive innovation and help our customers stay ahead in a rapidly evolving market.”
A Seamless Transition and Unwavering Commitment to Excellence
While the name is new, Tandem Foods carries forward the same trusted values, leadership, and expertise that have long defined TruFood and Bar Bakers.
“This is more than a new name—it’s a testament to the future we’re building with our customers,” added Buick. “Tandem Foods represents our commitment to delivering exceptional results through collaboration, innovation, and trust—now with greater resources and a unified focus.”
Legacy TruFood and Bar Bakers emails will remain active during the transition, ensuring seamless customer service.
To learn more about Tandem Foods and explore the brand refresh, visit our website www.tandemfoods.com.
About Tandem Foods
Tandem Foods is a premier contract manufacturer of better-for-you snacks, focused on delivering high-quality products, operational excellence, and unmatched value to its marquee customer base. Formed from the union of TruFood Manufacturing and Bar Bakers, Tandem Foods combines decades of expertise and strong value heritage with expanded capabilities across eight manufacturing facilities nationwide. We specialize in the manufacturing of a wide range of products, including baked, extruded, and cold-slab bars, chocolate moulding, cookies, wafers, granola, fruit bars and more. Guided by its tagline, “Powered by Collaboration,” Tandem Foods prioritizes partnerships with customers, employees, and communities to drive success in the rapidly evolving better-for-you snack market. For more information, visit www.tandemfoods.com.
