LAGUNA BEACH, Calif.--(BUSINESS WIRE)--Real Estate Veteran Jill Witte of Berkshire Hathaway HomeServices California Properties recently launched “Real Talk with Jill Witte,” a live radio show on Voice of Laguna that is also reposted as a podcast. Witte created the show as a platform for sharing the insights she has gathered from working in real estate and sales for over 20 years.
Voice of Laguna is a streaming radio station with a global audience that includes more than 300,000 listeners. Available online, it features a diverse array of music, news, information and commentary.
“Aside from giving me a fun way to connect with the community, the show lets me address some of the misinformation out there about real estate,” said Witte. “There is a dearth of information on sites like Zillow and Redfin, but there’s so much more to real estate than that, from contracts and contingencies to marketing and negotiating strategies.”
Witte has ranked in the top two percent of the Berkshire Hathaway HomeServices global network. She explained she started the show in March of 2024 to provide real-world, actionable guidance for local real estate buyers and sellers.
“Representation is the key to attaining the maximum possible value. For sellers, that means creating a staging concept that highlights their home’s best features, whether we use virtual staging or one of the trusted local vendors I’ve worked with for years,” noted Witte.
She added staged properties net approximately five to 15 percent more than homes that were not staged: “This is according to statistics from the Real Estate Staging Association (RESA), which also shows that staging costs typically amount to a lower price than the first price reduction.”
As a former auditor, Witte is known for her attention to detail and commitment to the priorities of her clients: “Pricing is an important component of a marketing campaign. I constantly research current days on market and adapt my strategy accordingly. I recognize that some clients want the quickest possible sale with the minimum amount of inconvenience, while others may be okay with waiting a little longer.”
For buyers, Witte leverages the extensive community knowledge she has gained as a resident of Laguna Beach for many years. Recognizing there is a significant emotional investment involved with purchasing, she focuses on making herself available, provides rapid, information-rich responses and connects her buyers with reputable mortgage brokers who have the experience to help them find the best available loan option.
“I was on the phone until about 8:30 last night and texting with a client at about 5:40 this morning. It doesn’t stop on the weekends, but this is one of the biggest purchases my clients will ever make, so that keeps me motivated,” Witte said in a recent show, in which she hosted Kerry Klayman of Berkshire Hathaway HomeServices California Properties.
During the show, Klayman described a financing option for sellers. “Elevate is a unique offering from our company. It’s amazing because sellers can apply for a loan up to $50,000 and then only pay interest on the amount they use…they can choose the contractor they want for updates…they can use it for temporary housing or moving costs. It is very flexible, and it is ‘soft pull’ so it doesn’t affect your credit,” said Klayman, Regional Marketing Manager for Orange County.
“This is one of many reasons why I’ve worked with Berkshire Hathaway HomeServices California Properties for so many years,” added Witte. “The partners and the level of support they provide are second to none, and Kerry is just one example. She is a true marketing maven, and we often work hand in hand, which is a great value to the homeowner.”
Witte’s informative real estate segments are posted on www.VoiceofLaguna.com. She may be reached at 949-439-4040, through email at JillWitte@bhhscal.com or her website, at www.coastalrealestate.io.
About Berkshire Hathaway HomeServices California Properties
Berkshire Hathaway HomeServices California Properties proudly supports 2,500 sales associates in over 40 offices spanning Santa Barbara to San Diego. In 2023, our expert agents assisted in more than 6,000 client transactions for over $10.3 billion in sales volume.
Berkshire Hathaway HomeServices California Properties is a wholly owned subsidiary of HomeServices of America, Inc., and a member of HSF Affiliates, LLC. BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. For more information, visit www.bhhscalifornia.com. To learn about career opportunities, visit www.bhhscalifornia.com/careers.
