NEW YORK--(BUSINESS WIRE)--Savvy Advisors Inc. (“Savvy” or “Savvy Advisors”), a federally registered investment advisor (RIA) affiliated with Savvy Wealth Inc., today announces it has surpassed $1 billion in client assets under management (AUM), tripling its assets since the start of 2024. At the same time, Savvy added four more experienced financial advisors in December, capping off a transformative year of expansion. These developments follow Savvy Wealth’s $26.5 million Series A funding round earlier this year, and underscore its affiliated RIA’s strong trajectory heading into 2025.
Central to Savvy’s success is its commitment to delivering human-centric advice supported by advanced, artificial intelligence (AI)-powered technology. This approach allows advisors to focus on building strong client relationships while leveraging tools that streamline financial planning and operations. The appeal of this model is illustrated by industry benchmarks from Schwab’s 2024 RIA Benchmarking Study, which reported total AUM growth of 18% (including market performance) and organic growth rates of ~5% at the median and ~12% for top-performing firms. By tripling its AUM and advisor headcount in 2024, Savvy far exceeded these benchmarks, further validating its mission to modernize human financial advice.
“Savvy Advisors’ rapid growth is a testament to our belief in the value of human financial advice,” said Ritik Malhotra, founder and CEO of Savvy Wealth. “As we onboard more advisors to the Savvy Wealth platform, we continue to learn more ways we can modernize wealth management. By providing innovative technology and solutions coveted by advisors, we help them deliver unforgettable client experiences.”
Savvy now employs 40 advisors who have access to its AI-powered technology platform. With experience spanning private equity, corporate banking and holistic financial planning, this latest cohort of high-caliber advisor recruits further solidifies the firm’s aspirations to be a top destination for elite advisor talent. Collectively, these new additions bring a wide range of experience, from navigating complex tax and generational wealth planning to advising executives in the technology and venture capital sectors. They include:
- Cindy Alvarez and Janelle Van Meel (Evergreen, CO, Littleton, CO): A female duo empowering women by breaking down barriers and major life events. They plan to leverage Savvy Wealth’s new Advisory Teams feature, which enhances advisor collaboration through a shared client interface.
- Erin Niehaus, CFP®, CEPA (San Francisco, CA): A 30-year veteran of wealth management and private equity, serving executive women, healthcare professionals and tech ecosystem leaders. Niehaus was formerly with J.P. Morgan Private Bank.
- Samuel Saleh, ChFC (Newport Beach, CA): A financial advisor specializing in retirement, business succession and legacy planning for retirees and business owners. Saleh was previously with Bank of America Merrill Lynch.
“With over 40 wealth managers serving clients across the wealth spectrum, Savvy Advisors has become a welcome home for independent advisors looking to scale their practice on their terms,” added Malhotra. “Powered by Savvy Wealth’s next-generation, proprietary technology, we are continuing to recruit leading advisors across the country.”
The Savvy Wealth platform is rounded out by solutions coveted by high-net-worth advisors, including personalized direct indexing, 401(k) account management, financial planning, tax preparation, alternative investments, estate planning, insurance and more. Its all-in-one, integrated technology offering includes Co-Pilot (an AI-powered CRM), digital client onboarding, a fully embedded marketing and lead generation agency, and Savvy Wealth Investment Management, a proprietary investment management solution that helps automate tax loss harvesting, rebalancing and asset allocation. If you’re a wealth manager interested in learning more, please visit Savvy’s open roles.
About Savvy
Savvy Wealth is a digital-first, multi-custodial technology platform for financial advisors centered around modernizing human-generated financial advice. Wealth managers who partner with Savvy Advisors leverage its intentionally built, integrated technology platform to help supercharge organic growth with enhanced software, and sales and marketing automation. Savvy Wealth’s proprietary technology empowers wealth managers to scale revenue faster and spend more time focused on growth. Follow Savvy on LinkedIn to stay up to date on the latest company news and updates.
Savvy does not provide compensation for advisor endorsements; however, endorsements represent a conflict of interest as advisors may indirectly benefit from the endorsement they have provided. Savvy Wealth, Inc. is a tech company and the parent company of Savvy Advisors, Inc. All advisory services are offered through Savvy Advisors, Inc., an investment advisor registered with the Securities and Exchange Commission (“SEC”). AI used on Savvy Wealth’s advisor platform is not intended to replace human advice, nor does the AI provide client-facing investment advice or make investment decisions.
