MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Willow, offering more live, streaming and on-demand cricket than any other sports service, today announced that its Free Ad-Supported Streaming TV (FAST) channel, Willow Sports, and its add-on subscription, Willow.tv, are now available on Prime Video in the U.S. These two offerings provide fans with access to both premium subscription content and free live cricket.
To celebrate this launch, Willow Sports will stream a majority of matches from the ICC U19 Women’s T20 World Cup, which runs from January 17 to February 2. This includes the highly anticipated clash between Team USA and Pakistan on January 17 at 10:30 PM PT, as fans look to see if Team USA can replicate the men’s stunning upset against Pakistan in the T20 World Cup this past summer. Customers can access these matches at no additional cost through the “Live TV” section on Prime Video in the U.S. and other platforms, including Sling Freestream, Fubo, DistroTV, Plex, Free Live Sports and more.
“Cricket is winning over fans across North America, and Willow is fueling this growing passion by offering unmatched access to the sport,” said Todd Myers, COO of Willow. “With our launch of two major offerings—the Willow Sports FAST channel and Willow’s add-on subscription on Prime Video—fans can enjoy even more ways to watch live matches and highlights. The ICC U19 Women’s T20 World Cup offers an incredible stage to spotlight rising stars and deliver must-watch moments, like Team USA’s much-anticipated faceoff against Pakistan, to an even broader audience.”
Customers in the U.S. can subscribe to Willow’s add-on subscription via Prime Video for an additional $9.99 per month. The subscription offers comprehensive cricket coverage, including live matches and highlights from major cricket boards and tournaments worldwide, all accessible on their favorite devices.
This is the latest of many new deployments for Willow, having recently launched Willow Sports and partnered with several streaming services and regional sports networks, including Fubo, YES Network, ROOT Sports, NBC Sports Bay Area, Monumental Sports and Bally Sports around the 2024 Major League Cricket season.
Willow is the home of cricket in North America and the only platform that reaches more than 5 million South Asians in the U.S. and Canada. The service connects advertisers and brands with an affluent and well-educated audience of passionate fans of cricket, the most popular sport of the fastest-growing demographic in the U.S., the Asian Indian community.
For more information on Willow or how to access the Willow Sports FAST channel, please visit www.willow.tv.
About Willow
Willow is the premier destination for cricket in the United States and Canada, boasting the most comprehensive live, streaming, and on-demand cricket coverage available. Guided by its mission to make cricket globally accessible, Willow combines cricket’s rich heritage with innovative broadcasting to offer an unmatched viewing experience.
Dedicated to excellence and innovation, Willow provides cricket enthusiasts with HD-quality live streaming and extensive coverage from nearly every major cricket board and tournament worldwide.
Willow’s TV network is also available through top providers such as DISH, Sling, Fios, Spectrum, Xfinity, Optimum, DIRECTV, DIRECTV Stream, Fubo and Prime Video, and also offers a dedicated streaming app available on all major CTV devices, including Apple TV, Roku, Samsung Smart TVs, Amazon Fire TV, Xbox One, Android TV, Chromecast, Google TV, and more, ensuring fans never miss a moment of the action.
Explore the ultimate cricket experience at www.willow.tv.
