LOS ANGELES--(BUSINESS WIRE)--From the sun-soaked coast of Ventura, California, comes CaliLily, a premium cannabis edible brand that celebrates self-care with globally inspired flavors and an unapologetic approach to cannabis. Founded by two moms, CaliLily fruit chews are crafted with solventless live rosin sourced from legacy cannabis farms in California, thoughtful design, and a bold mission to empower women’s choices. CaliLily launches with products in select California stores, including the Solful dispensary chain.
“CaliLily isn’t just a product; it’s a lifestyle and way of thinking. Each jar offers 20 opportunities for you to treat yourself with care. It’s a luxury brand that invites you in,” says Liz Rodrigo, co-founder of CaliLily, who has a wealth of experience managing and building consumer brands in the wine industry. Inspired by the transformative role cannabis played in her mother’s quality of life while battling terminal cancer, Liz created CaliLily to honor her mother’s legacy and reduce the stigma surrounding cannabis use, particularly for female consumers.
CaliLily’s portfolio of edibles includes End of Day Elderberry Chews, Dozing Off Starfruit Chews, and Happy Hour Kaffir Lime Chews. The fruit chews are versatile, carefully dosed, and made with no artificial dyes or flavorings. Liz says, “They can help relax, support sleep, or uplift mood. But most importantly, you don’t need a specific reason to enjoy them – they can be taken just because. The more we openly discuss cannabis, the closer we get to erasing stigma.”
“Women often feel the need to over-apologize, even for choices that bring them joy. CaliLily and our #NotS*rry movement exist to challenge that narrative and help women consider if their apologies are necessary,” Liz adds.
CaliLily’s #NotS*rry movement sparks empowerment, urging women to embrace their choices unapologetically. The brand fosters connection and celebrates women's voices through its blog series and Empowered Women Q&A, which features female budtenders in mg Magazine.
About CaliLily:
From the coast of California and the heart of two women comes CaliLily, a luxury line of cannabis-infused fruit chews. Made with premium ingredients, award-winning solventless live rosin, and precise dosage, CaliLily edibles provide the right experience every time. CaliLily’s products are designed to be enjoyed for any reason or no reason at all.
For more information, visit www.Calililycanna.com.
