Turo Taps AI Marketing Analytics Pioneer Mutinex as Global Marketing Partner

SAN FRANCISCO--()--Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its AI-driven marketing mix modeling (MMM) platform to optimize Turo’s marketing investments across international markets.

Consumers have increasingly placed a premium on both being able to meet their needs instantly while also being able to choose from a wide selection of options, and shared mobility services, like car sharing, now offer travelers access to transportation services that had long been only possible through personal vehicle ownership.

Due to its extraordinary selection and unrivaled convenience, Turo has emerged as a leader in the car sharing space as it aims to put the world’s 1.5 billion cars to better use.

“We have always embraced utilizing the latest and greatest marketing technology to help us execute better, more efficiently, and with great quality,” said Turo CMO Andrew Mok. “Mutinex’s platform enables us to optimize our marketing mix in real-time across thousands of markets, identify growth opportunities, and enhance our marketing decision-making.”

Mutinex’s selection followed a comprehensive review of enterprise marketing analytics tools and through this partnership, Turo will leverage Mutinex's advanced analytics to:

  • Scale Marketing Efficiently Worldwide: Support Turo’s 2025 marketing efforts across North America, Australia, France, and the UK.
  • Optimize Channel Performance: Enhance marketing ROI across digital and traditional channels
  • Drive Local Market Share: Deploy city-specific marketing strategies across 8,000+ active markets, focusing on high-demand regions

"The car-sharing revolution is transforming transportation, and Turo is at the forefront of this shift," said Henry Innis, CEO and Co-Founder of Mutinex. "Our platform's ability to deliver granular, actionable insights across global markets positions us perfectly to support Turo's mission of putting the world's 1.5 billion cars to better use."

About Mutinex
Mutinex empowers global brands to unlock growth through AI-driven marketing decisions. By combining advanced market mix modeling with real-time insights, Mutinex offers unparalleled precision and usability to brands seeking to outpace the competition. Customers think of Mutinex as their growth co-pilot.

To learn more about Mutinex please visit www.mutinex.co

About Turo
Turo is the world’s largest car sharing marketplace, where you can rent the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, you can skip the rental car counter and choose from an extraordinary, totally unique selection of nearby vehicles shared by local hosts. Entrepreneurs can take the wheel of their futures by becoming hosts and building car sharing businesses on Turo, leveraging our established platform to scale their businesses to meet their goals.

With an unwavering mission of putting the world’s 1.5 billion cars to better use, Turo unlocks the hidden value in idle and underutilized assets, empowering anyone to get in the driver’s seat. Find your drive® — Turo.

To learn more about Turo, please visit www.turo.com.

Release Summary

Turo announces partnership with Mutinex to leverage its AI-driven marketing mix modeling (MMM) platform to optimize Turo’s marketing investments.