BLOOMINGTON, Minn.--(BUSINESS WIRE)--Two Korean powerhouses – bibigo™ and Squid Game™ – are teaming up to challenge fans of the hit global phenomenon to find the missing digits from a mysterious phone number, which can be spotted nationwide on unbranded billboards and cards. The incomplete phone number mimics the recruitment card featured throughout the series, a reference only true Squid Game fans can decode. bibigo invites fans to scour Season 1 for clues, find the missing digits and call for a chance to get free bibigo products, creating the ultimate viewing experience for the premiere.
Squid Game is Netflix’s most popular title ever, with 330M+ views to date. The series took off in Korea, then Latin America, before spreading worldwide, increasing the interest for K-Content dramatically following its launch. Now, three years after the first season of Squid Game, bibigo is creating the ultimate pre-season interactive experience to entice fans to solve the puzzle, prepare for Season 2 and earn a chance to win rewards.
“There’s no better way for fans to get ready for another exciting season of Squid Game than by taking part in a challenge that brings the show to real life,” says Federico Arreola Carrazco, Vice President, Marketing for bibigo. “bibigo dumplings are the ultimate Squid Game snack – and we want to get them into the hands of fans just in time for the start of the new season. We’re excited to add Korea’s #1 food brand bibigo to the mix.”
Providing a more immersive viewing experience
The Squid Game invitation card from Season 1 has become a recognizable image in pop culture. The iconic Squid Game symbols on one side and phone number on the back have inspired countless recreations, from party invitations, to immersive experiences.
Now, bibigo is tapping into this cultural phenomenon by reviving the invitation card with a twist: offering fans a chance to call a special number and feel like they are part of the game, while having the chance to win the best-tasting Korean food by bibigo. Billboards and cards featuring the incomplete phone number to decipher are now in different cities in the United States to pique fans’ curiosity and encourage them to participate. Fans are now invited to visit bibigo’s social pages (TikTok, Instagram and X) to put their love for the show to the test. Special limited-edition Squid Game X bibigo product packaging will also be available to celebrate the new season.
People can watch the announcement video here.
About bibigo™ Brand
Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang (“CJ”), Korea’s No. 1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today’s modern, non-stop lifestyles. That’s why the name combines the Korean word “bibim,” from a long cultural tradition of “mixed” flavors, with the English word “go.” The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand’s signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are distributed throughout the U.S. by subsidiaries of Schwan’s Company. For more information, please visit www.bibigousa.com.
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