CHICAGO & PITTSBURGH--(BUSINESS WIRE)--Today, Oscar Mayer announced the opening of Hotdogger applications, inviting recent college graduates to apply for a one-year, full-time gig behind the wheel of the iconic Wienermobile. Open now through January 31, the relished position offers fans the opportunity to become official spokespeople of the brand while living out its mission of sparking smiles.
The Hotdogger Program started in 1988 and was designed to hire and develop top-talent, grow future leaders of the company, and create gamechangers, innovators, and cultural champions. Chosen applicants will represent the 38th class of Hotdoggers, joining a rich history of spreading delight through deliciously satisfying meats.
Each Hotdogger is entrusted with driving and maintaining the 27-foot-long hot dog on wheels. Traveling the hot dog highways nationwide – visiting an average of 40 cities and attending hundreds of events – Hotdoggers become the face of a multi-billion-dollar brand. In addition to the travel, events and media appearances, Hotdoggers are branded content creators that develop custom content of their travels and “meat” and greets.
“As a former Hotdogger myself, I can confirm the relished position is one of the most unique experiences available to college graduates today,” said Molle Twing, Senior Brand Manager, Experiential, for Oscar Mayer. “With more than half of Gen Z aspiring to be an ‘influencer,’ our Hotdogger program is a great first step for anyone interested in exploring a career in social media or brand marketing. With content creation and communications at the center of the job, it’s the only masterclass that takes place on a 27-foot-long hot dog—making for one truly life-changing experience you won’t get from a typical 9-5.”
Hotdoggers bring delight and smiles to people around the country, while representing the iconic Wienermobile, which has been cemented in the fabric of American culture since it debuted in 1936. The Hotdoggers have had the opportunity to be a part of many special moments throughout the years, including celebrating the 50th anniversary of Oscar Mayer’s iconic Bologna song jingle, surprising civilians and A-list celebrities with joy rides and marrying 12 couples at the Little White Chapel in Las Vegas.
The coveted Hotdogger title is granted to 12 applicants who cut the mustard. To learn more about Oscar Mayer, the Wienermobile or Hotdoggers, visit the job posting on the Kraft Heinz Career Page and follow along on Instagram and TikTok.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
