HOUSTON--(BUSINESS WIRE)--Blushington, the express luxury beauty franchise concept dedicated to making A-List beauty services accessible to all customers, today announced its franchise expansion into the Texas market. This marks the sale of the brand’s second and third franchise locations and a significant milestone in its national growth. The new Houston locations will be owned and operated by franchisee Courtney Freels, a Houston native with a passion for bringing accessible luxury and confidence to her community.
Freels, a finance graduate from Texas A&M University, spent a career in oil and gas trading, with international experience in London, before embarking on this new venture. As a former customer-turned-franchisee, Freels is excited to introduce Houstonians to the transformative power of Blushington’s beauty services.
“After a long pursuit to bring Blushington to the Houston market, I am thrilled to be at the forefront of its national franchise expansion,” Freels said. “Houston will proudly host the first Blushington franchise locations in Texas. My hope is that Houston women will embrace these tailored services and find them as indispensable as I have. Whether it’s a wedding, school formal, luncheon, gala, birthday party, big game day, the legendary Houston Rodeo, or simply treating yourself, we’re here to bring a touch of accessible luxury to every moment – no matter the occasion or the budget.”
Led by its all-female C-Suite team and all-female advisory board, the company builds on the success of its flagship location in New York. “Blushington is offering an exceptional franchising opportunity for aspiring entrepreneurs in the $646B+ beauty industry,” said Natasha Cornstein, CEO of Blushington. “Our brand is committed to offering best in class services for customers of all ages, skin tones and hair textures. It has been especially gratifying to sell our first three franchises to long-standing customers. I am proud to welcome Courtney Freels, an accomplished businesswoman and philanthropist, as our first franchise partner in Texas.”
“Houston hosts hundreds of galas and charitable events every year, positioning it as one of the nation’s most philanthropic cities. This thriving social scene drives demand for quick and high-quality beauty services to accommodate busy schedules. Blushington aligns with Houston’s vibrant community. It is more than just a beauty service—it’s a space for empowerment and inclusivity,” Freels said.
Blushington’s franchise model offers multiple recurring revenue streams through in-store and on-demand services, designed for longevity. The brand is actively seeking franchisees who are motivated, detail-oriented, and passionate about the beauty industry. Target markets include Texas, Tennessee, Georgia, North Carolina, South Carolina, Arizona, Colorado, Nevada, and California. Blushington also offers discounts for veterans and multi-unit owners. The initial investment to open a lounge ranges from $435,500 to $630,100.
Media kit can be found here.
Additional information about the franchise opportunity can be found at https://blushington.com/pages/franchise.
If interested in a position at one of Blushington’s Houston locations, please email careers@blushington.com.
About Blushington
Founded in 2011 by sisters Stephi Cohen and Nicki Maron on the belief that people of all ages and backgrounds deserve to feel confident and beautiful, Blushington has seen tremendous success over a decade. Now, the brand is disrupting the beauty industry with its franchise model, offering blowouts, makeup, and skincare services all under one roof. Committed to inclusivity, Blushington welcomes customers of all ages, backgrounds, and hair textures.
For more information, visit www.blushington.com or @blushington.
