AUSTIN, Texas--(BUSINESS WIRE)--F45 Training, a global leader in community-based group fitness, has teamed up with Magic Johnson Enterprises (MJE) - an investment conglomerate founded by world-renowned athlete Earvin “Magic” Johnson - to inspire kids to develop lifelong habits of movement, confidence and well-being. The two organizations will donate more than 4,000 F45 Fit Kits to support the health and wellness of kids and teens across the nation.
“At F45 Training, our goal is for members to feel better and more confident about their fitness journey – regardless of their level – than when they first started. However, we also believe that instilling a healthy lifestyle at an early age is key, but those in underserved areas might not have access to a local gym or at-home options,” said Tom Dowd, Chief Executive Officer for F45 Training. “Through this partnership with Magic Johnson Enterprises, our goal is to provide as many kids as we can with F45 Fit Kits. Donating more than 4,000 was a huge milestone and we are looking forward to seeing how many more lives we can impact.”
Each F45 Fit Kit is comprised of important equipment, such as jump ropes, cones, agility ladders and more, that can be used in engaging, age-appropriate workout routines that guarantee flexibility and accessibility for everyone. With expert-led guidance, kids will learn the importance of staying active while developing strength, coordination, and confidence in a supportive environment. The strategic partnership between F45 and MJE will see these Fit Kits donated to organizations such as LA Dodgers Foundation, The Washington Spirit, The Washington Commanders, The Boys & Girls Club of Burbank, Greater Washington and Whittier, and the Crenshaw YMCA.
“Partnering with F45 Training is the perfect way to provide kids in underserved communities with multiple tools and programs they need in order to obtain their fitness goals,” said Earvin “Magic” Johnson, Chairman and CEO of Magic Johnson Enterprises. “By collaborating with F45 and utilizing their Fit Kit, we strive to bring fitness in a fun way to the next generation and help them develop good habits at a young age that will carry them through adulthood.”
The collaboration between F45 and Magic Johnson Enterprises aims to promote the following:
- Promoting Healthier Habits: By donating thousands of Fit Kits, they are providing children with the tools they need to embrace fitness and well-being. More than exercise, the goal is to further establish lifelong habits that promote physical and mental health—habits that can shape the rest of their lives.
- Shared Vision for the Future: Magic Johnson has always been a champion for the next generation, especially in underserved communities. His commitment to healthy living and personal growth mirrors F45’s overall mission. In this joint effort, the brands are helping to ensure that kids have access to the resources they need to be their best, inside and out.
- Equipping Kids for a Lifetime of Health: The Fit Kits serve as more than just fitness equipment; they symbolize the beginning of a healthy lifestyle. Each kit represents a gateway to a future where kids are empowered to make healthy choices—whether in sports, at home, or in school.
- Strengthening Communities: The collective effort is focusing on creating stronger, healthier communities. By working with local Boys & Girls Clubs and Magic Johnson’s teams, we are building a future where all kids, regardless of background, have access to the tools for a healthier tomorrow.
- Inspiring the Next Generation: Through this initiative, both organizations strive to inspire the next generation of young people to be active, stay healthy, and set goals for their personal well-being. With Magic Johnson at the helm, the brands are reinforcing the message that health is wealth and every child deserves the opportunity to thrive.
To learn more about F45’s partnership with MJE, please visit f45training.com.
About F45 Training
F45 Training (“F45'' or the “Company”) is a leading boutique fitness franchise platform operating the F45 Training, FS8, and VAURA brands. F45 Training is a high-intensity interval training (HIIT) workout that utilizes proprietary technology, including a proven fitness platform that leverages a rich content database of thousands of unique functional training movements that offer members new workout experiences each day. FS8 is a progressive new fitness concept that remixes the best elements of Pilates, tone, and yoga into a 3-in-1 low-impact, high-energy workout. VAURA is a sensory athletic reformer Pilates experience designed to energize every cell of your body. Additionally, recovery services are available at participating studios including state of the art sauna, cold plunges and percussion therapy. F45 Training is committed to supporting our expanding global franchise network in the high-growth boutique fitness category. Join the pinnacle of fitness franchising with three globally renowned concepts: F45 Training, the leading HIIT training chain worldwide, along with our distinctive Pilates brands, VAURA and FS8. Discover more at https://f45training.com, https://fs8.com and https://vaurapilates.com.
About Magic Johnson Enterprises
Magic Johnson Enterprises, formed in 1987, serves as a catalyst for community and economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. Through investment, partnership and consultation, Magic Johnson Enterprises has a portfolio of companies that strategically work together to reinforce the organization’s focus on serving emerging, multicultural communities. Learn more at www.magicjohnsonenterprises.com.
