NEW YORK--(BUSINESS WIRE)--For over 30 years, kate spade new york has been synonymous with gifting and celebrations. This Holiday season, the brand is debuting its 2024 Gift Guide alongside a campaign that brings new meaning to holiday gifting…by shining a light on the real gift in a girl’s life – her best friend. Starring Grammy-nominated Singer/Songwriter, Madison Beer, the new docu-style campaign champions the joys, laughs, and support that only a best friend can bring, kicking off a movement that encourages consumers to celebrate that one person in their lives who deserves a moment to shine.
Madison is joined in the campaign by her own bestie, Lena Fultz, and two influencers, Lilly Russell and Pamela Valdez. But at the heart of this campaign is their chance to turn the spotlight on their best friends—the ones who always show up—making them the real stars and celebrating why they mean so much. The narrative is rooted in the idea that joy comes most from inspiring it in others, and so the cast was invited to nominate a best friend in their lives who does just that. Ahead of the campaign shoot, Madison joins Lilly and Pamela in a surprise video-chat with their friends, with an invitation to join her at the brand’s Holiday shoot. In a heartwarming reveal, the final campaign shots are overlaid with the ultimate reason why they were chosen by their friends to be in this campaign alongside Madison.
"This kate spade new york holiday campaign is about celebrating friendships and those special people in our lives who always show up,” shared Madison Beer. “For me, it’s my best friend, Lena. This is a tribute to best friend energy and how we celebrate each other this season.”
"This year's Holiday campaign is a celebration of friendship. And more specifically, a recognition and appreciation of your life’s caring friend: that very special person in our lives who knows how to bring you joy or make you smile," shared Eva Erdmann, CEO and Brand President, kate spade new york. "What first drew me to kate spade new york is the brand’s unique ability to connect with its consumer on a very emotional level, and looking forward, we’ll be exploring new ways to engage with a new, younger audience with the same meaningful and emotional connection. This holiday season we took an approach that goes beyond the expected message of gifting, and stretched into recognizing that a truly good friend is the best gift of all."
This season, the kate spade new york Deco Chain Shoulder Bag takes center stage in the Holiday campaign. With a minimalist, sculptural design, Deco is reimagined for Holiday with mixed materials and quilted animations – making it a wearable staple for both every day and special occasions.
The kate spade new york 2024 Holiday Gift Guide celebrates the unique spirit of the season, and the joys it brings, both big and small. With nearly 30 gifting categories – including handbags, small leather goods, accessories, jewelry, footwear, home décor, outerwear, ready-to-wear and more - the Gift Guide is designed to bring inspiration for any and all of the recipients on your list, including: Gifts for your Best Friend, Sister, the Hostess, Women Who Have Everything, the Party Girl, the Minimalist, the Maximalist and more.
The Holiday 2024 Collection is available now in kate spade new york stores and katespade.com, with new styles continuing to roll out throughout November and December.
Campaign Images & Video:
Campaign Landing Page: HERE
Images: HERE
Video: HERE
Credits:
- Creative Strategy: Mandai Loop
- Production Co: Eva Nosidam, a VaynerX Company and AIR Productions
- Photographer and Director: Tory Rust & Ali Mitton, respectively
- Creative Agency Partner: VaynerMedia
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Producer(s):
- Steven Kostyo - Eva Nosidam Executive Producer
- Joey Battaglia - AIR Productions Executive Producer
- Arielle Viny - AIR Productions Executive Producer
- Production Designer: Pakayla Biehn
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Stylist:
- Chloe & Chenelle - Wardrobe Stylists (Madison Beer)
- Karolina Frechowicz - Wardrobe Stylist
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Hair:
- Mel Dominguez - Hair Stylist (Madison Beer)
- Jerrod Roberts - Hair Stylist
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Makeup:
- Cherish Brooke Hill - Makeup Artist (Madison Beer)
- Hayley Kassel - Makeup Artist
kate spade new york holiday 2024 lookbook:
FLAT-LAY: HERE
ON MODEL: HERE
About kate spade new york:
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.
About Madison Beer:
Madison Beer is a 2 X Grammy nominee, platinum-selling recording artist, songwriter, producer, and author. With 5 billion career streams to date and over 70 million on social media, Madison has developed a dedicated fanbase and garnered critical acclaim for her unique blend of soulful melodies, her powerful vocal range, and introspective lyrics that explore the complexities of love, heartbreak, and self-discovery. She is one of the most influential voices of her generation.
Madison released single ‘Make You Mine’ earlier this year, which hit top 10 pop radio, #1 on the Billboard Dance Mixshow Chart and #1 on the Media Base Dance Radio Chart. Her most recent single ‘15 MINUTES’ also reached #1 on both dance charts giving her back-to-back hits. Madison recently concluded her sold-out global ‘The Spinnin Tour’, performing at 63 venues across multiple continents, including the iconic Radio City Music Hall in New York City and The Greek Theater in Los Angeles.
Her authenticity and openness serve as a beacon of empowerment, through which Madison has become a prominent voice in advocating for mental health awareness, using her platform to inspire and uplift others.
