SAN FRANCISCO--(BUSINESS WIRE)--MiSalud Health, a leading digital health platform providing affordable same-day bilingual telehealth consults (Spanish/English) in the U.S. and Mexico, today announced that co-founder Bismarck Lepe has been appointed CEO of the company. Cindy Blanco leaves the role to lead economic development for the state of Jalisco in Mexico. She will remain a member of the board. MiSalud Health also announced that Samsung Next participated in a recent $8 million funding round.
MiSalud Health’s focus is on Hispanics who prefer discussing their health in Spanish. The U.S. health system is scrambling to better serve the rapid growth of Hispanics, who are poised to become a majority of the U.S. population, Lepe notes.
“MiSalud Health’s offerings are used by governments and employers to close health care access gaps for Hispanics living in health care deserts,” he said. “We’ve focused on the agriculture, manufacturing, hospitality, and logistics industries. Together, with our customers and partners, we’re making sure this population has access to culturally-relevant physical and mental health services. By helping them stay healthy, disrupt disease progression, and avoid unnecessary emergency department use, we’re improving health outcomes, costs and reducing stress on an overburdened health care system.”
Lepe previously founded Wizeline, one of the leading nearshore providers of digital services. He applied this knowledge to create MiSalud's scalable system of high-quality health care, creating a new way of increasing access by leveraging nearshore health care professionals.
MiSalud expects to grow to serve over 1 million people in the next two years. Samsung Next recently led an $8 million funding round to support this growth, joined by Ulu Ventures, Magnify Ventures and LowerCase Capital. Samsung Next is a multifaceted innovation group committed to nurturing disruptive ideas that redefine the future of technology; over 25% of MiSalud’s members access its platform using a Samsung device.
“Bismarck’s experience in building and scaling ventures like Ooyala and Wizeline uniquely equips him to advance MiSalud’s mission,” said Carlos Castellanos from Samsung Next. “MiSalud isn’t just a health care platform — it’s a bridge to equity for millions of Latinos. We’re proud to support their mission and look forward to the continued impact they’ll have.”
About MiSalud Health
MiSalud Health is a leading digital health platform that provides affordable same-day bilingual physical and mental telehealth consults (Spanish/English) in the U.S. and Mexico. Its Spanish-first physical and mental health care complements health and wellness programs, and it can be made available to any employee and their dependents.
MiSalud was built for employees in industries like agriculture, construction, hospitality, oil and gas, food service, and similar essential worker roles. Everything from MiSalud’s in-person onboarding to its app interface was designed to encourage initial uptake and ongoing engagement with hard-to-reach Latino employees. Years of work with employers in both the U.S. and Mexico has proven it works, and this tailored engagement with culturally-attuned care providers has led to measurably better health outcomes.
