LOS ANGELES--(BUSINESS WIRE)--ProRata.ai, a company that enables generative artificial intelligence platforms to attribute and compensate content owners, today announced Gist.ai, a new AI search engine that utilizes only high-quality licensed content. Users can sign up to request early access at gist.ai.
“Generative AI cannot thrive on a foundation of stolen or uncredited content—it’s neither sustainable nor just,” said Bill Gross, CEO of ProRata.ai. “Content creators are the backbone of the knowledge economy, and they deserve fair recognition and compensation for their contributions. At ProRata, we’re leading the charge to create a transparent, equitable knowledge ecosystem that rewards creators with 50% of all revenue and sets the highest standard for reliability in AI outputs.”
The company also announced content licensing arrangements with a diverse range of leading media companies, including ADWEEK, Arena Group (Athlon Sports, Men’s Journal, TheStreet, Parade), Atlas Obscura, BuzzFeed, FiscalNote (Roll Call), Graham Holdings Company (Foreign Policy, Slate), Gear Patrol, Healthline, IBT Media (International Business Times), Industry Dive, Lee Enterprises (publisher of local news across 71 markets), Map Happy, Newstex, Pro Football Network, Recurrent Ventures (Outdoor Life, Dwell), Skift, Snopes, StyleBlueprint, TipRanks, 270 Media (Marin Magazine, Local Getaways), Washingtonian, and Worth.
These companies join existing partners such as The Atlantic, Universal Music Group, Time, Fortune, dmg media, Guardian Media Group, and Sky News in demonstrating a shared commitment to building a sustainable ecosystem for content creators in the age of generative AI.
Kevin Mowbray, Chief Executive Officer, Lee Enterprises, said “This partnership is a monumental step forward for us as we continue to lead the transformation of local media. By joining forces with ProRata.ai, we are not only embracing innovation but also creating meaningful solutions that connect local audiences and businesses in ways never before imagined.”
Ken Blom, Chief Business Officer, BuzzFeed, said “BuzzFeed is proud to partner with ProRata to accurately and fairly bring high-quality content and journalism into play with a growing information ecosystem. ProRata’s approach to fair attribution for content and transparency around sourcing makes them the leading partner in AI development for publishers, including BuzzFeed and our award-winning newsroom, HuffPost.”
Jason Clampet, Chief Product Officer, Skift, said: “Skift likes fair compensation as much as we like brilliant innovation, which is why we're excited to work with ProRata.ai to make attribution the norm with AI.”
ProRata employs a proprietary algorithmic process to score and determine multi-source content attribution, enabling content owners to receive credit and compensation for their material on a per-use basis. These technologies are covered by multiple patent applications.
ProRata’s leadership team includes executives who have held senior positions at Microsoft, Google, and Meta. The company is backed by investors including Mayfield Fund, Revolution Ventures, Prime Movers Lab, dmg media, BOLD Capital, XPV–Exponential Ventures, Calibrate Ventures, MVP Ventures, and Idealab Studio.
About ProRata.ai
Founded in 2024 by Bill Gross at Idealab Studio, ProRata’s mission is to ensure that generative AI platforms compensate and credit content owners for the use of their material. ProRata builds technology that enables generative AI platforms to attribute contributing content sources and share revenues on a per-use basis, protecting and rewarding creators while helping to prevent unreliable content from compromising AI results. For more information, please visit prorata.ai.
