NEEDHAM, Mass.--(BUSINESS WIRE)--The global market for personal computing devices, including PCs and tablets, is set to grow 3.8% in 2024, reaching 403.5 million units, according to the latest forecast from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. While PCs have dominated the discussion, driven primarily by the AI PC marketing combined with the approaching end of support for Windows 10, tablets are leading the charge with nearly double-digit growth projected for the year.
Worldwide tablet shipments are expected to grow 9.8% this year, outpacing the 0.8% growth in PCs. However, 2025 is expected to be a year of recovery for PCs, with growth anticipated at 4.3%, driven by commercial upgrades from Windows 10 to Windows 11.
The buzz around Artificial Intelligence (AI) has dominated tech news in the last couple years, most recently focused around on-device AI capabilities. However, many corporate budgets are constrained due to the overall macro environment, and companies are continuing to evaluate the need for AI PCs/Tablets, which often come at a higher cost.
“There seems to be a big disconnect between supply and demand as PC and platform makers are gearing up for AI PCs and tablets to be the next big thing, but the lack of clear use cases and a bump in average selling prices has buyers questioning the utility.” said Jitesh Ubrani, research manager with IDC's Worldwide Mobile Device Trackers. “It’s now up to Microsoft, Apple, and Google to prove the need for locally processed AI to avoid a backlash from hardware makers and end users.”
Beyond AI, in the near term the PC and Tablet markets have some tailwinds, most notably the end of support for Windows 10. This, combined with improvements in the global economy, are helping shine light on the PC and tablet outlook. As a result, the commercial segment is expected to be a bright spot within the personal computing device categories with forecast growth of 5.1% in 2025.
“Commercial Windows PC replacements have been particularly pronounced in Japan recently and will continue there in the upcoming quarters,” says Bryan Ma, VP of Devices Research at IDC. “Another notable bright spot is the rise of tablets from Chinese phone vendors, which has found a sweet spot of quality products below US$300 and should continue to propel the markets in both China and many parts of Asia.”
Worldwide Personal Computing Device Forecast by Segment, Shipments, Year-Over-Year Growth, and 2024-2028 CAGR (shipments in millions) |
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Product
|
2024
|
2024/2023
|
2028
|
2028/2027
|
2024-2028
|
Commercial |
170.0 |
2.2% |
181.8 |
1.0% |
1.7% |
Consumer |
233.5 |
5.0% |
238.8 |
-0.1% |
0.6% |
Total |
403.5 |
3.8% |
420.6 |
0.4% |
1.0% |
Source: IDC Worldwide Personal Computing Device Tracker, December 1, 2024 |
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Notes:
- Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers.
- Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.
IDC's Worldwide Quarterly Personal Computing Device Tracker gathers detailed market data in over 90 countries. The research includes historical and forecast trend analysis among other data.
For more information, or to subscribe to the research, please contact Jackie Kliem at 508-988-7984 or jkliem@idc.com.
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
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