BURBANK, Calif.--(BUSINESS WIRE)--Today, SEGA and internationally famed artist, Romero Britto, announced they will be teaming up in December 2024 to debut artworks and consumer goods from the BRITTO x Sonic collaboration through a pop-up at his flagship gallery in Miami, Florida. The pop-up will give fans a more in-depth look into the collection inspired by SEGA’s most iconic character, Sonic the Hedgehog.
The BRITTO x Sonic collaboration first debuted at the “Be happy! ROMERO BRITTO Exhibition in Japan” held in Tokyo, earlier this year. Through his signature striking pop art style, Britto’s interpretation of the energetic blue hedgehog received a wide positive reception from the community. On December 7, 2024, in Miami, fans will have the opportunity to experience Britto’s vibrant and bold artwork, including a collection of fine art from the Sonic collection as well as a line of fun consumer goods such as figurines, t-shirts, hats, keychains, pins and more.
Only a short distance from the Miami Beach Convention Center, Britto’s gallery will have a dedicated Sonic the Hedgehog experience, displaying a handful of newly created art pieces depicting Sonic and friends. Fans will have the opportunity to immerse themselves in the energetic and dynamic world of Sonic the Hedgehog as seen through Romero Britto’s artistic eye.
“Our continued collaboration with Romero Britto is a celebration of creativity and showcases the longevity of the Sonic brand,” said Ivo Gerscovich, Senior Vice President and Chief Business and Brand Officer of Sonic, Head of SEGA® Brands. “Through his unique and colorful pop-art style, Romero Britto allows for fans of all ages to experience Sonic in a new and special way.”
Fans will soon be able to purchase fine art, collectibles, accessories and apparel in 2025. “Britto is an innovator and the most licensed and collected artist in history. During this year he has created over 20 original artworks in celebration of the collaboration with Sonic and those will serve as inspiration for a variety of consumer goods to be enjoyed by millions of people globally,” commented Lucas Vidal, global CEO of the BRITTO Group and Romero’s business partner.
“Video games bring people together in a fun way and Sonic has always been one of my favorite characters due to his unique personality and electric blue color. I am very excited with this collaboration and with the launch of the third Sonic Movie later this month in the theaters,” added Britto.
The launch event of the BRITTO x Sonic collaboration in Miami will be held on December 7th, 2024 Saturday, from 6-8PM EST at the Romero Britto Gallery on 1102 Lincoln Rd, Miami Beach, FL 33139 and will feature the presence of Romero Britto as well as the official Sonic character. The evening promises surprises including gifts, DJ, drinks, photo opportunity and signing session. Please RSVP at the link found HERE.
To stay current on Sonic the Hedgehog news, follow Sonic on X, Instagram, and TikTok, like him on Facebook, and subscribe to the Twitch channel and the YouTube channel.
About SEGA CORPORATION:
SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world.
SEGA CORPORATION's website is located at https://www.sega.co.jp/
©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos, and copyrights are the property of their respective owners.
About ROMERO BRITTO:
Romero Britto, the founder of the Happy Art Movement, is an internationally renowned artist who has created an iconic visual language of happiness, fun, love, and hope all its own inspiring millions worldwide. Brazilian-born and Miami-made, Romero Britto is considered one of the most famous and celebrated living visual artists in the globe as well as the most collected and licensed in history. To learn more about Romero Britto visit http://www.shopbritto.com or follow us on Facebook, LinkedIn, Instagram and TikTok.
About BRITTO®:
BRITTO® is a global lifestyle brand founded by the internationally renowned artist Romero Britto with the mission to inspire happiness, love and hope through vivid color palettes, iconic imagery, and fun-filled scenes. It blends Romero's unique art with innovative design, creativity, and quality products. The brand has collaborated with companies like SEGA, Disney, Puma, Hublot, Hasbro, Mattel (Barbie), Swatch, Sanrio (Hello Kitty), Apple, Coca-Cola, Wilson, Campari, Bentley, Philips, Evian, Universal Studios, Corona, Samsung, LG, Absolut Vodka and Visa amongst others. To learn more about BRITTO visit http://www.britto.com.